B2B Marketing Manager

2 weeks ago

Puttenahalli Bengaluru, India Hello Mentor Private Limited Full time ₹ 10,00,000 - ₹ 30,00,000 per year

Job Role: B2B Marketing Manager

Location: JP Nagar, Bangalore

Job Type: On site

Company Description:

Since 2018, Hello Mentor has been India's No. 1 NEET Counselling platform for UG & PG medical aspirants. Our 250 experts have guided over 5 lakh students, & mentored 35K future doctors. Hello Mentor is also the home to India's largest Medical Expo with 10K annual attendees. We offer personalized mentorship & data-driven insights for a simplified NEET counselling journey.

Job Description:

1. B2B Marketing Strategy & Execution

  • Develop and execute integrated B2B marketing strategies to build brand awareness, generate qualified leads, and support business development objectives.
  • Design and implement both online (email marketing, paid ads, LinkedIn, SEO/SEM) and offline (events, brochures, in-person meetings) marketing campaigns.
  • Conduct in-depth market and competitor analysis to identify emerging trends, customer needs, and untapped opportunities.
  • Collaborate with the creative and content teams to produce high-quality marketing materials tailored to the B2B audience.

2. Sales Strategy & Lead Generation

  • Design and implement a robust sales strategy targeting NEET coaching institutes, academic institutions, and school managements.
  • Proactively identify potential clients through market research, networking, and cold outreach.
  • Travel across various states to meet decision-makers, pitch our services/products, and close deals.
  • Maintain a healthy sales pipeline and ensure smooth progression from lead acquisition to conversion.

3. Client Relationship Management

  • Build strong and trustworthy relationships with B2B clients to ensure long-term business growth.
  • Act as a strategic advisor and main point of contact for clients, offering timely support and addressing any concerns or queries.
  • Ensure high levels of client satisfaction, retention, and loyalty through regular engagement and performance reviews.
  • Gather and relay client feedback to internal teams for continuous improvement.

4. Collaboration & Reporting

  • Coordinate closely with internal teams including product development, sales, and marketing to align objectives and ensure seamless execution.
  • Track and report performance metrics across marketing campaigns and sales conversions using CRM tools like Zoho.
  • Analyze campaign and sales data to optimize strategies, improve ROI, and support decision-making with actionable insights.

Qualifications:

  • Master's degree in marketing, Business Administration, or related discipline.
  • Minimum 4 years of experience in B2B marketing and sales with a demonstrable track record of success.
  • Proficiency in CRM platforms (e.g., Zoho) and digital marketing tools.
  • Solid experience in content marketing, email marketing, LinkedIn B2B outreach, and paid ad campaigns.
  • Exceptional communication, negotiation, and relationship-building skills.
  • Strong analytical mindset with the ability to interpret data and trends to inform business decisions.
  • Capable of managing multiple projects and working under pressure in a fast-paced environment.
  • Willingness to travel extensively as part of client acquisition and engagement.

CTC & Other Benefits Details:

  • CTC Up to 10 LPA
  • Paid Annual Leaves
  • Long vacation during new year
  • Laptop and Phone Provided
  • PF, Health Insurance, Team Lunches
  • Great job satisfaction
  • Immense learning & personal development

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