Digital Lead

2 weeks ago

Cochin, Kerala, India Maana Health Full time ₹ 9,00,000 - ₹ 12,00,000 per year

About Maana Health:

Maana Health is committed to providing exceptional healthcare services through our network

of four clinics. Our mission is to improve the health and well-being of our communities by

delivering high-quality, patient-centered care. We are seeking a dynamic and results-driven

Digital Marketing Manager to join our team and help us expand our reach through targeted

online marketing strategies.

Job Description:

As the Digital Marketing Manager, you will play a pivotal role in developing and executing

our digital marketing strategy with a primary focus on generating leads for our clinics. You

will leverage platforms such as Google Ads and Facebook Ads to drive patient acquisition,

enhance brand awareness, and support the overall growth of Maana Health.

Key Responsibilities:

  1. Digital Advertising Strategy:

  2. Design, implement, and optimize comprehensive Google Ads and Facebook Ads

campaigns to attract potential patients.

  • Conduct market research to identify target audiences and create tailored advertising

content.

  1. Lead Generation:

  2. Monitor and analyze campaign performance metrics to ensure maximum lead generation

for all four clinics.

  • Develop strategies for lead nurturing and conversion, utilizing landing pages and follow-

up techniques.

  1. Budget Management:

  2. Manage the digital marketing budget effectively, ensuring that resources are allocated

efficiently across various campaigns.

  • Regularly report on ROI and adjust strategies based on performance reports.

  • Content Development:

  • Collaborate with the content team to create engaging and informative ad copies and

visuals that resonate with our target audience.

  • Utilize A/B testing to refine messaging and improve campaign results.5. Analytics & Reporting:

  • Regularly analyze website traffic and conversion data, providing reports on campaign

performance and insights for future strategies.

  • Use tools such as Google Analytics and Facebook Insights to track and enhance user

engagement.

  1. Collaboration & Stakeholder Engagement:

  2. Work closely with clinic management and other departments to align marketing efforts

with clinical objectives.

  • Act as a key point of contact for digital marketing initiatives and provide updates to

stakeholders.

Qualifications:

  • Bachelor's/Master's degree in Marketing, Business, or a related field.

  • Proven experience (2+ years) in digital marketing with a strong focus on SEO, Google Ads,

and Facebook Ads.

  • In-depth knowledge of digital marketing strategies and metrics.

  • Proficiency in analytics tools (e.g., Google Analytics, Facebook Ads Manager).

  • Excellent communication, organizational, and project management skills.

  • Ability to work collaboratively in a team-oriented environment.

  • Familiarity with healthcare marketing is a plus.

What We Offer:

  • Competitive salary and benefits package.

  • Opportunities for professional development and career growth.

  • A supportive, flexible, and collaborative work environment.

How to Apply:

If you are passionate about digital marketing and making a positive impact in the healthcare

industry, we would love to hear from you Please submit your resume and a cover letter

outlining your experience and why you would be a great fit for Maana Health to

Maana Health is an equal opportunity employer. We celebrate diversity and are committed to

  • creating an inclusive environment for all employees.

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