Associate Product Manager

2 weeks ago


Hyderabad, Telangana, India Craft My Plate Full time ₹ 9,00,000 - ₹ 12,00,000 per year

We are a fast-scaling startup on a mission to transform how large food orders are placed and experienced. From intimate family gatherings to large corporate events, we deliver seamless, scalable, and delightful catering solutions for groups of 10+.

We move fast, think bold, and build products that create real impact.

Role Overview

We're looking for an
Associate Product Manager (APM)
who thrives in
B2C growth environments
and wants to accelerate their career by working directly with the
Head of Product and the Founder
.

This role blends
growth mindset + product ownership + analytics rigor
. You'll not just analyze dashboards — you'll design tracking frameworks, generate insights, and turn them into product features or experiments that move the needle.

You'll
own growth-focused product initiatives
, lead squads, and grow into a
Product Manager
role faster than a typical track.

What You'll Do

  • Own product analytics end-to-end
    : define tracking plans, configure events in Mixpanel/GA4/Amplitude, and ensure clean data pipelines.
  • Translate data into
    actionable insights
    — identify friction points, drop-offs, and opportunities across the funnel.
  • Work with design, engineering, and ops to
    ship experiments and features
    that drive acquisition, activation, and retention.
  • Design and run
    A/B tests, pilots, and MVP experiments
    , validating hypotheses with data.
  • Build and maintain
    dashboards
    for growth metrics — but go beyond dashboards to
    create narratives
    that drive decision-making.
  • Collaborate directly with
    Head of Product & Founder
    to prioritize roadmap items based on insights.
  • Take
    early leadership responsibility
    by coordinating cross-functional squads and ensuring execution.

What We're Looking For

  • 1–3 years of experience in product, growth, analytics, or consulting (startup experience preferred).
  • Hands-on experience with
    Mixpanel, Amplitude, GA4, or similar product analytics tools
    .
  • Strong skills in
    SQL/Excel/BI tools
    — comfortable digging deep into data.
  • A
    product thinker
    who connects insights to user needs and business outcomes.
  • Ability to
    design event tracking frameworks
    that ensure reliable analytics.
  • Bias for
    execution
    — quick iterations, rapid experimentation, and outcome-driven.
  • Hunger to
    learn, own, and lead
    — ability to step up and grow into a PM role within 12–18 months.

Why Join Us

  • Work
    directly with the Founder & Head of Product
    — mentorship + accelerated career growth.
  • Full ownership
    of B2C product analytics & growth funnels.
  • See your insights
    turn into live features & experiments
    within weeks.
  • High-energy, mission-driven culture where
    data meets bold product building
    .


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