Marketing Executive

2 days ago

Erode Krishnagiri Salem, India Renaatus Procon Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Role & responsibilities:

1. Market Development:

  • Identify and approach new customer segments including builders, architects, contractors, engineers, and construction companies.
  • Promote the full product range AAC blocks, panels, and dry mix products — through site visits, technical demos, and presentations.
  • Educate stakeholders about the advantages of using AAC technology and dry mix solutions.

2. Sales & Business Generation:

  • Generate and convert leads through field visits, networking, cold calling, and referrals.
  • Meet monthly sales targets by promoting all three product lines effectively.
  • Coordinate with the internal sales and logistics teams for timely order fulfillment.

3. Dealer / Channel Partner Management:

  • Appoint, train, and support dealers/distributors for AAC blocks, panels, and dry mix products.
  • Regularly engage with partners to drive secondary sales and improve market penetration.
  • Ensure availability of marketing collaterals and promotional materials at dealer locations.

4. Brand Promotion:

  • Participate in industry events, expos, and local trade shows to build brand visibility.
  • Assist in executing both offline and digital marketing campaigns focused on all product categories.
  • Conduct product awareness programs for masons, contractors, and applicators.

5. Market Intelligence & Customer Feedback:

  • Collect and report market data related to competitor pricing, product performance, and new project developments.
  • Gather customer feedback and coordinate with the technical team for product improvement or troubleshooting.

6. Reporting & Documentation:

  • Submit daily/weekly/monthly visit reports, lead conversion status, and market insights.
  • Maintain accurate records of client interactions, quotations, and follow-ups in CRM or Excel the day-to-day responsibilities for this role.

Preferred candidate profile:

Specify required role expertise, previous job experience, or relevant certifications.

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