Marketing Executive
3 days ago
Role & responsibilities:
1. Market Development:
- Identify and approach new customer segments including builders, architects, contractors, engineers, and construction companies.
- Promote the full product range AAC blocks, panels, and dry mix products — through site visits, technical demos, and presentations.
- Educate stakeholders about the advantages of using AAC technology and dry mix solutions.
2. Sales & Business Generation:
- Generate and convert leads through field visits, networking, cold calling, and referrals.
- Meet monthly sales targets by promoting all three product lines effectively.
- Coordinate with the internal sales and logistics teams for timely order fulfillment.
3. Dealer / Channel Partner Management:
- Appoint, train, and support dealers/distributors for AAC blocks, panels, and dry mix products.
- Regularly engage with partners to drive secondary sales and improve market penetration.
- Ensure availability of marketing collaterals and promotional materials at dealer locations.
4. Brand Promotion:
- Participate in industry events, expos, and local trade shows to build brand visibility.
- Assist in executing both offline and digital marketing campaigns focused on all product categories.
- Conduct product awareness programs for masons, contractors, and applicators.
5. Market Intelligence & Customer Feedback:
- Collect and report market data related to competitor pricing, product performance, and new project developments.
- Gather customer feedback and coordinate with the technical team for product improvement or troubleshooting.
6. Reporting & Documentation:
- Submit daily/weekly/monthly visit reports, lead conversion status, and market insights.
- Maintain accurate records of client interactions, quotations, and follow-ups in CRM or Excel the day-to-day responsibilities for this role.
Preferred candidate profile:
Specify required role expertise, previous job experience, or relevant certifications.
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