Branding Lead

3 days ago


Mumbai, Maharashtra, India Adani Group Full time ₹ 15,00,000 - ₹ 20,00,000 per year
Job Description

Roles and Responsibilities

  • Develop and execute comprehensive branding strategies that align with the company's objectives and target audience.
  • Lead and manage the branding team to ensure the successful implementation of brand initiatives and campaigns.
  • Collaborate with cross-functional teams, including marketing, sales, and design, to integrate brand messaging across all touchpoints.
  • Conduct market research and analysis to identify trends, competitive landscape, and consumer preferences to inform branding strategies.
  • Monitor and analyze the performance of branding efforts and make data-driven recommendations for continuous improvement.
  • Ensure brand consistency and integrity across all communication channels, including digital, print, and events.
  • Oversee the development of creative assets, such as logos, visual content, and brand materials, in alignment with the brand identity.
  • Manage relationships with external agencies, vendors, and partners to support branding initiatives and campaigns.
  • Stay updated on industry best practices, emerging trends, and innovative branding techniques to maintain a competitive edge.
  • Drive brand awareness and engagement through compelling storytelling and impactful brand narratives.

Preferred candidate profile:

MBA in Marketing with 10-15 years of experience in branding, marketing, or related field within

the real estate industry.

  • Proven experience in developing and executing successful branding strategies in the real estate industry
  • In-depth knowledge of market research and analysis techniques
  • Proficiency in leveraging digital marketing and social media platforms for brand promotion
  • Experience in managing external agencies and creative partners
  • Familiarity with brand identity development and visual communication
  • Strategic brand management
  • Team leadership and mentoring
  • Market trend analysis and adaptation

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