Digital Marketing Associate
2 weeks ago
Location:
Bhubaneswar (Onsite)
Experience:
0–2 years
Type:
Full-Time
About VeloExim
VeloExim is an AI-powered Agentic OS for end-to-end cross-border trade. We help exporters and global buyers automate market intelligence, compliance, documentation, logistics, and buyer discovery—making international trade faster, smarter, and more efficient.
Role Overview
You'll execute digital marketing for two parallel tracks:
- Marketing VeloExim's SaaS platform
to exporters, manufacturers, trading companies, and global supply-chain teams. - Marketing client products
to international B2B buyers and e-commerce channels (Amazon, Faire, B2B marketplaces, distributors, importers).
This role needs someone who understands digital funnels, can run campaigns with limited budgets, and knows how to position products for cross-border markets.
Key Responsibilities
A. SaaS Product Marketing
- Plan and execute digital campaigns to attract exporters, manufacturers, and trade professionals.
- Manage LinkedIn, Google Ads, and industry-specific digital channels to generate qualified leads.
- Create landing pages, case studies, email workflows, and ads highlighting key SaaS capabilities.
- Conduct competitor benchmarking for global trade-tech platforms.
- Build and optimize funnels for acquisition, activation, and retention.
B. B2B & E-Commerce Export Marketing (Client Products)
- Research international buyer personas: importers, wholesalers, distributors, Amazon sellers.
- Create digital catalogues, product listings, and marketing assets for global markets.
- Run targeted outreach campaigns (email, LinkedIn, trade networks) to generate B2B leads.
- Support Amazon / marketplace optimization: keyword research, listing improvements, basic PPC support.
- Track engagement, conversions, and ROI across all marketing channels.
Core Skills Required
- Strong understanding of digital marketing fundamentals (SEO, SEM, content, paid ads).
- Ability to create clean, modern creatives using Canva or similar tools.
- Comfortable with analytics tools: Google Analytics, Search Console, basic dashboards.
- Good copywriting skills for landing pages, ads, and outreach messaging.
- Curiosity about international markets, global buyers, and cross-border trade trends.
Good to Have
- Experience marketing SaaS or B2B software.
- Exposure to export industry, D2C brands, or marketplace operations.
- Basic understanding of Amazon SEO, PPC, and listing optimization.
- Ability to research foreign markets, buyers, and products.
What You'll Gain
- Hands-on experience marketing a high-growth export SaaS product.
- Exposure to international trade, buyers, marketplaces, and cross-border digital marketing.
- Opportunity to shape marketing strategy for a fast-scaling export-tech platform.
- Fast-track growth based on performance, not tenure.
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