Digital Marketing Executive

7 days ago

Bhubaneshwar, Odisha, India Auroedge Private Limited Full time

We are hiring a Digital Marketing Executive to plan, execute, and optimize multi-channel digital marketing campaigns to improve online visibility, generate quality leads, and build brand presence. The role requires hands-on experience in paid ads, content creation, social media management, and coordination with internal teams to drive marketing objectives.

Key Roles & Responsibilities

1. Digital Campaign Management

  • Plan, execute, and monitor digital ads across Google, Meta (Facebook/Instagram), YouTube, and other relevant platforms.
  • Optimise campaigns to increase ROI and ensure better lead conversion.
  • Track campaign performance, prepare weekly/monthly reports, and recommend improvements.

2. Website & SEO Management

  • Manage website content updates and basic website maintenance in coordination with developers.
  • Promote website through SEO activities including backlink creation, keyword optimization, search engine submissions, and blog posting.
  • Track traffic, keyword ranking, bounce rate, and other analytics using tools like Google Analytics/Search Console.

3. Social Media Marketing

  • Create, plan, and schedule social media content including posts, reels, stories, banners, and promotional graphics.
  • Maintain brand consistency and engagement across Facebook, Instagram, YouTube, and other social channels.
  • Research trending topics and competitor campaigns to enhance content strategy.

4. Content Creation

  • Develop engaging content for blogs, website pages, email campaigns, and advertising creatives.
  • Write compelling ad copies, captions, and performance-driven content for lead generation.

5. Creative Designing & Video Editing

  • Design marketing creatives using Canva/Photoshop/CorelDraw or similar tools.
  • Support basic video editing and asset creation for promotional activities.

6. Lead Generation & Marketing Automation

  • Run Google Ads, Meta Ads, and other paid campaigns to generate quality leads.
  • Manage campaigns like email marketing, WhatsApp marketing, telecalling marketing, and audience segmentation.
  • Coordinate with the sales team to ensure proper lead follow-ups and conversions.

7. Google Business Profile Management

  • Manage Google Business Profile including posting updates, photos, offers, reviews, and customer engagement.

8. Offline Marketing Support

  • Support brand-building initiatives through both online and offline campaigns such as:
  • Apartment campaigns
  • School/Office campaigns
  • Events and promotions
  • Local partnerships and marketing activities

9. Other Responsibilities

  • Follow organization processes and timelines effectively.
  • Execute additional tasks assigned by management based on business priorities.

Required Qualification

  • Graduation in any stream (Marketing/Business preferred but not mandatory)

Experience

  • 1–2 years of relevant experience in Digital Marketing
  • Freshers with knowledge of digital tools and practical project experience are also eligible

Technical Skills Required

  • Digital Ad Platforms: Google Ads, Meta Ads
  • Analytics: Google Analytics, Search Console, Basic reporting
  • Tools: Canva, Photoshop, CorelDraw (any one or multiple)
  • Content writing skills for blogs, emailers, and social media
  • Basic video editing knowledge
  • SEO fundamentals and keyword research ability

Soft Skills

  • Strong communication in Odia, English, and Hindi
  • Analytical mindset with problem-solving skills
  • Ability to multitask and meet deadlines
  • Attention to detail and creative thinking

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