
META Marketing Expert
3 days ago
ROLES AND RESPONSIBILITIES
- Plan, launch, and optimize Meta Ads campaigns for lead generation, sales, and brand awareness.
- Conduct detailed audience research and segmentation to improve targeting efficiency.
- Monitor performance metrics, analyze data, and prepare actionable insights.
- Stay updated with Meta Ads policies, algorithms, and new features.
- Collaborate with the creative team to align ad visuals and copy with campaign goals.
- Manage ad budgets effectively to ensure maximum returns.
REQUIREMENTS
- Proven experience in running successful Meta Ads campaigns.
- Strong knowledge of Ads Manager, Pixel setup, A/B testing, and attribution models.
- Data-driven mindset with strong analytical and reporting skills.
- Ability to manage multiple campaigns and deliver measurable results.
- Excellent communication and collaboration skills.
Preferred candidate profile
- Experience in e-commerce, D2C, or performance marketing.
- Knowledge of other ad platforms (Google Ads, TikTok, LinkedIn) is a plus.
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