Chief Marketing Officer

2 days ago

Pune, Maharashtra, India People Equation Full time ₹ 36,00,000 - ₹ 72,00,000 per year

Chief Marketing Officer (CMO) – Group Role

Location: Pune

Reporting To: Vice President Corporate office

Salary range: 30-36 lacs

Experience: 15+ years in strategic marketing leadership across diverse sectors

Role Overview:

We are seeking an execution-focused
Chief Marketing Officer
to lead the marketing strategy for our diversified group, which includes verticals in
Education (University), Hospitality, Healthcare, and Allied Services
. The CMO will be responsible for building a unified brand narrative, driving customer acquisition, and enabling business growth through data-driven, omni-channel marketing initiatives.

Key Responsibilities:

Strategic Leadership

  • Define and execute the group's integrated marketing strategy across all verticals
  • Build and manage brand architecture, positioning, and identity for each business unit
  • Align marketing goals with business objectives and revenue targets

Brand & Communication

  • Lead brand development for the University and Hospitality verticals, ensuring distinct yet cohesive messaging
  • Oversee internal and external communications, PR, and stakeholder engagement
  • Manage creative direction across digital, print, and experiential channels

Performance Marketing & Digital

  • Drive digital transformation across marketing functions
  • Lead performance marketing, SEO/SEM, CRM, and analytics for lead generation and conversion
  • Implement marketing automation and customer journey mapping

Education Sector Focus

  • Develop student acquisition campaigns, academic brand positioning, and outreach strategies
  • Collaborate with admissions, academic leadership, and external agencies to drive enrollment

Hospitality Sector Focus

  • Build brand visibility and customer loyalty across hospitality assets
  • Design seasonal campaigns, partnership programs, and guest experience initiatives

Team & Vendor Management

  • Build and lead a high-performing marketing team across verticals
  • Manage agency relationships, media planning, and marketing budgets

Ideal Candidate Profile:

  • Proven experience as a Marketing Head/CMO in multi-sector environments
  • Exposure to
    Education and Hospitality
    marketing is highly desirable
  • Strong grasp of digital ecosystems, brand strategy, and customer segmentation
  • Excellent leadership, stakeholder management, and analytical skills
  • MBA/PGDM in Marketing or related field preferred

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