
Chief Marketing Officer
3 days ago
Chief Marketing Officer (CMO) – Group Role
Location: Pune
Reporting To: Vice President Corporate office
Salary range: 30-36 lacs
Experience: 15+ years in strategic marketing leadership across diverse sectors
Role Overview:
We are seeking an execution-focused
Chief Marketing Officer
to lead the marketing strategy for our diversified group, which includes verticals in
Education (University), Hospitality, Healthcare, and Allied Services
. The CMO will be responsible for building a unified brand narrative, driving customer acquisition, and enabling business growth through data-driven, omni-channel marketing initiatives.
Key Responsibilities:
Strategic Leadership
- Define and execute the group's integrated marketing strategy across all verticals
- Build and manage brand architecture, positioning, and identity for each business unit
- Align marketing goals with business objectives and revenue targets
Brand & Communication
- Lead brand development for the University and Hospitality verticals, ensuring distinct yet cohesive messaging
- Oversee internal and external communications, PR, and stakeholder engagement
- Manage creative direction across digital, print, and experiential channels
Performance Marketing & Digital
- Drive digital transformation across marketing functions
- Lead performance marketing, SEO/SEM, CRM, and analytics for lead generation and conversion
- Implement marketing automation and customer journey mapping
Education Sector Focus
- Develop student acquisition campaigns, academic brand positioning, and outreach strategies
- Collaborate with admissions, academic leadership, and external agencies to drive enrollment
Hospitality Sector Focus
- Build brand visibility and customer loyalty across hospitality assets
- Design seasonal campaigns, partnership programs, and guest experience initiatives
Team & Vendor Management
- Build and lead a high-performing marketing team across verticals
- Manage agency relationships, media planning, and marketing budgets
Ideal Candidate Profile:
- Proven experience as a Marketing Head/CMO in multi-sector environments
- Exposure to
Education and Hospitality
marketing is highly desirable - Strong grasp of digital ecosystems, brand strategy, and customer segmentation
- Excellent leadership, stakeholder management, and analytical skills
- MBA/PGDM in Marketing or related field preferred
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