Social Media Specialist

2 weeks ago

Prashant Vihar Delhi Delhi, India NSKT Global Full time ₹ 6,00,000 - ₹ 8,40,000 per year

Job Title: Social Media Manager

Location: Delhi

Job Type: Full-Time

We are seeking an experienced and creative Social Media Manager to join our marketing team. This role is ideal for a strategic thinker and hands-on executor who thrives in a fast-paced environment and understands how to drive engagement, brand awareness, and ROI through social media platforms.

Key Responsibilities:

  • Develop, implement, and manage comprehensive social media strategies aligned with business goals.
  • Create, curate, and schedule high-quality, engaging content across platforms (e.g., Instagram, Facebook, LinkedIn, Twitter, YouTube, etc.).
  • Monitor, analyze, and report on performance metrics to optimize campaigns and improve KPIs (reach, engagement, conversions, etc.).
  • Lead and manage paid social media campaigns, including budgeting, targeting, and performance tracking.
  • Collaborate with internal teams (design, product, sales, customer service) to ensure brand consistency and support broader marketing initiatives.
  • Stay up to date with the latest social media trends, tools, and best practices; proactively apply insights to strategy.
  • Manage social media listening, community engagement, and reputation management efforts.
  • Mentor junior team members and oversee content calendars, approvals, and post scheduling.

Requirements:

  • 5+ years of proven experience in social media management, preferably in a finance, accounting, healthcare, education, or a professional services firm
  • Deep knowledge of all major social media platforms and tools (e.g., Meta Business Suite, Hootsuite, Sprout Social, Buffer, etc.).
  • Demonstrated experience with social analytics, reporting tools (e.g., Google Analytics, native platform insights), and paid social campaigns.
  • Strong copywriting, editing, and storytelling skills.
  • Experience with visual content creation and collaboration with creative teams.
  • Excellent project management, communication, and organizational skills.
  • Ability to analyse data, extract insights, and translate them into actionable strategy.
  • Bachelor's degree in marketing, Communications, or related field (or equivalent experience).

Preferred Qualifications:

  • Familiarity with SEO, influencer marketing, and broader digital marketing principles.
  • Certifications in social media or digital marketing (e.g., Meta Blueprint, HubSpot, Hootsuite).

Perks & Benefits

  • Hybrid Work Options
  • Generous Paid Time Off (Vacation, Sick Leave & Personal Days)
  • Learning & Development Budget / Skill Development Sponsorships
  • Competitive Salary & Annual Performance Bonuses and Rewards
  • Team Retreats, Offsites & Celebrations

Job Type: Full-time

Pay: ₹50, ₹70,000.00 per month

Benefits:

  • Paid sick time

Work Location: In person

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