Social Media Specialist
2 days ago
Job Title: Social Media Manager
Location: Delhi
Job Type: Full-Time
We are seeking an experienced and creative Social Media Manager to join our marketing team. This role is ideal for a strategic thinker and hands-on executor who thrives in a fast-paced environment and understands how to drive engagement, brand awareness, and ROI through social media platforms.
Key Responsibilities:
- Develop, implement, and manage comprehensive social media strategies aligned with business goals.
- Create, curate, and schedule high-quality, engaging content across platforms (e.g., Instagram, Facebook, LinkedIn, Twitter, YouTube, etc.).
- Monitor, analyze, and report on performance metrics to optimize campaigns and improve KPIs (reach, engagement, conversions, etc.).
- Lead and manage paid social media campaigns, including budgeting, targeting, and performance tracking.
- Collaborate with internal teams (design, product, sales, customer service) to ensure brand consistency and support broader marketing initiatives.
- Stay up to date with the latest social media trends, tools, and best practices; proactively apply insights to strategy.
- Manage social media listening, community engagement, and reputation management efforts.
- Mentor junior team members and oversee content calendars, approvals, and post scheduling.
Requirements:
- 5+ years of proven experience in social media management, preferably in a finance, accounting, healthcare, education, or a professional services firm
- Deep knowledge of all major social media platforms and tools (e.g., Meta Business Suite, Hootsuite, Sprout Social, Buffer, etc.).
- Demonstrated experience with social analytics, reporting tools (e.g., Google Analytics, native platform insights), and paid social campaigns.
- Strong copywriting, editing, and storytelling skills.
- Experience with visual content creation and collaboration with creative teams.
- Excellent project management, communication, and organizational skills.
- Ability to analyse data, extract insights, and translate them into actionable strategy.
- Bachelor's degree in marketing, Communications, or related field (or equivalent experience).
Preferred Qualifications:
- Familiarity with SEO, influencer marketing, and broader digital marketing principles.
- Certifications in social media or digital marketing (e.g., Meta Blueprint, HubSpot, Hootsuite).
Perks & Benefits
- Hybrid Work Options
- Generous Paid Time Off (Vacation, Sick Leave & Personal Days)
- Learning & Development Budget / Skill Development Sponsorships
- Competitive Salary & Annual Performance Bonuses and Rewards
- Team Retreats, Offsites & Celebrations
Job Type: Full-time
Pay: ₹50, ₹70,000.00 per month
Benefits:
- Paid sick time
Work Location: In person
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