Performance Marketing

5 days ago


Delhi, Delhi, India Story Digital Full time US$ 90,000 - US$ 1,20,000 per year

About the Role:

We're looking for a results-driven Performance Marketer to join our dynamic team at Story Digital. You'll be responsible for managing end-to-end paid campaigns across Meta (Facebook/Instagram) and Google Ads, driving growth and measurable ROI for our clients.

Key Responsibilities:

  • Plan, execute, and optimize performance campaigns across Meta & Google.
  • Develop campaign strategies aligned with client KPIs (leads, sales, traffic, ROAS, etc.).
  • A/B testing of creatives, ad sets, targeting, and landing pages.
  • Analyze campaign data to improve performance and share actionable insights.
  • Budget allocation, bid management, and campaign pacing.
  • Collaborate with creative & strategy teams to align ads with brand voice.
  • Regular reporting and client communication.

Requirements:

  • 2–3 years of hands-on experience with Meta Ads & Google Ads.
  • Strong understanding of digital metrics like CTR, CPC, CPA, ROAS, etc.
  • Google Ads and Meta certifications are a plus.
  • Familiarity with tools like Google Analytics, Tag Manager, and Data Studio.
  • Ability to multitask across brands and industries.
  • Strong communication and presentation skills.

Bonus Points if You:

  • Have agency experience handling multiple clients.
  • Are performance-obsessed and creatively curious.

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