Digital Marketing Manager

Job description: Air Travel Digital Marketing Expert

About Optiontown:

We are a leading travel e-commerce company disrupting aviation with innovation flight subscription and ancillary products. Our company grew out of MIT back in 2003 and we are committed to providing seamless travel experiences while prioritizing customer satisfaction, innovation, and sustainability. As we continue to grow and expand our digital footprint, we are seeking a seasoned Digital Marketing Manager with extensive experience in the airline industry to drive our online marketing strategy and execution.

AS THE DIGITAL MARKETING MANAGER, YOU WILL BECOME PART OF A CORE TEAM THAT'LL TAKE OPTIONTOWN TO A SUCCESSFUL IPO WITHIN NEXT 4 YEARS AND JOIN THE LIST OF MILLIONAIRES

Job Overview:

We are looking for a results-oriented and dynamic Digital Marketing Expert with 8-10 years of experience specifically within the airline or travel industry. This role will be responsible for managing and optimizing our digital marketing campaigns, leveraging advanced data insights to enhance customer engagement, and ensuring that all digital touch points align with our overall marketing objectives and business goals.

Key Responsibilities:

1) Strategy Development & Execution:

a) Develop and implement comprehensive digital marketing strategies tailored to the airline industry, focusing on customer acquisition, engagement, and retention across multiple channels (search engines, social media, email, content, etc.).

b) Optimize marketing campaigns to maximize ROI, leveraging data analytics, A/B testing, and conversion rate optimization techniques.

c) Lead the strategic planning and execution of digital media initiatives, ensuring alignment with brand guidelines and business objectives.

2) Campaign Management & Optimization:

a) Oversee paid media campaigns (PPC, display ads, social media ads, programmatic buying) to drive traffic, bookings, and brand visibility.

b) Track and analyze key performance indicators (KPIs) and digital metrics (CPC, CPL, CPA, ROAS) to monitor campaign effectiveness and identify areas for improvement.

c) Utilize advanced SEO/SEM strategies to ensure high organic search rankings and visibility for airline offerings.

Customer Insights & Analytics:

d) Conduct market research to understand target audiences, customer behavior, and emerging digital trends in the airline industry.

e) Use data-driven insights to refine digital marketing strategies, personalize messaging, and optimize user experience across digital platforms.

f) Collaborate with the analytics team to report on campaign performance, customer behavior, and emerging digital trends, presenting actionable insights to senior leadership.

3) Content & Social Media Management:

a) Develop engaging, high-quality content that resonates with customers, increases engagement, and aligns with seasonal travel trends and promotions.

b) Manage social media presence across platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.) to build community, promote offers, and enhance customer interaction.

c) Collaborate with creative teams to develop compelling visual and written content for digital campaigns.

4) Partnership & Vendor Management:

a) Work with third-party agencies, vendors, and technology partners to enhance digital marketing performance, improve media buying, and integrate new marketing tools.

b) Negotiate contracts and manage relationships with external service providers (ad agencies, influencers, technology providers, etc.).

5) Brand & Reputation Management:

a) Ensure consistent brand messaging across all digital channels while adhering to brand guidelines.

b) Monitor and manage online reviews and customer feedback to enhance brand reputation and customer loyalty.

6) Team Leadership & Collaboration:

a) Mentor and guide junior digital marketing team members, fostering a collaborative and results-driven team environment.

b) Work closely with cross-functional teams, including product, sales, customer service, and IT, to align digital marketing efforts with broader business initiatives.

Qualifications:

Bachelor's or Master's degree in Marketing, Digital Marketing, Business or related field.

8-10 years of hands-on experience in digital marketing, with a strong background in the airline or travel industry.

Proven experience managing large-scale paid media campaigns, SEO/SEM, and social media marketing.

Expertise in data analysis, A/B testing, and campaign optimization techniques to drive business outcomes.

Strong understanding of digital analytics tools (Google Analytics, Google Ads, Facebook Ads Manager, etc.) and marketing automation platforms (HubSpot, Marketo, etc.).

Experience with CRM systems and customer journey mapping to enhance customer retention strategies.

Deep knowledge of travel industry trends, customer behavior, and competitive landscape.

Strong project management skills with the ability to handle multiple priorities and deadlines.

Excellent communication, leadership, and interpersonal skills.

Desirable Skills:

Experience with airline flight or packages marketing and promoting travel packages or deals.

Familiarity with programmatic advertising and advanced digital marketing technologies

Understanding of UX/UI principles and how they affect digital campaign performance.

Knowledge of AI-powered marketing tools and automation.

Why Join Optiontown?

Competitive salary and benefits package.

Opportunities for career growth in a fast-paced and innovative industry.

Work in a dynamic, collaborative environment with passionate colleagues.

Be part of a company that's at the forefront of transforming the airline industry through digital innovation.

If you are a strategic thinker with a passion for digital marketing and a proven track record in the airline sector, we would love to hear from you

Job Types: Full-time, Permanent, Fresher

Pay: As per industry standard

Benefits:

Flexible schedule

Health insurance

Paid sick time

Schedule:

Day shift

Experience:

Digital marketing: 8 years (Required)

Job Types: Full-time, Fresher

Pay: ₹80, ₹100,000.23 per month

Benefits:

• Paid sick time
• Paid time off

Work Location: In person