SEO Specialist

2 days ago


Dehra Dūn, Uttarakhand, India Asergis Full time £ 30,000 - £ 60,000 per year
Job Description

The Role Asergis Global Services is a telecommunication based business which has offices located in the UK, India, Malta, and China. It provides a range of cloud based telecoms services to enterprise customers and channel partners worldwide. The Asergis Group is expanding into more areas within the Telecommunications Sectors, as well as diversifying into Property, Food & Beverage and Start-up Company Investments. Here at Asergis, we are looking for a creative SEO/SEM expert to manage all search engine optimization and marketing activities. The SEO Specialist will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. S/he will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI. Key Tasks & Responsibilities Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns Track, report, and analyse website analytics and PPC initiatives and campaigns Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. Optimize copy and landing pages for search engine marketing Perform on-going keyword discovery, expansion and optimization Research and implement search engine optimization recommendations Research and analyse competitor advertising links Develop and implement link building strategy on social media and with other business (affiliates) for driving customers to the Companys websites Work with the development team to ensure SEO best practices are properly implemented on newly developed code Work with editorial and marketing teams to drive SEO in content creation and content programming Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. Monitor the algorithms set by search engines to keep up to date with changes. Job Title: SEO Specialist Reports To: Marketing Manager Location: Croydon, Greater London, United Kingdom Basis: Full Time Skills Proven SEO experience Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing. Solid understanding of performance marketing, conversion, and online customer acquisition In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends) Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite) Experience with A/B and multivariate experiments Working knowledge of HTML, CSS, and JavaScript development and constraints Knowledge of ranking factors and search engine algorithms Up-to-date with the latest trends and best practices in SEO and SEM BS/MS degree in a quantitative, test-driven field Personal Attributes Integrated Marketing Customer and business focused at all times Excellent interpersonal skills A creative, self-motivated, highly-driven and proactive individual Confident communication skills and excellent and fluent in English, especially written Ability to manage work load and adhere to deadlines


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