Content Manager
1 week ago
Position: Content Manager
Key Responsibilities
Content Strategy & Creation
- Plan, develop, and execute content for LinkedIn, X, YouTube, newsletters, blogs, and other emerging platforms.
- Write and edit high-quality copy: posts, blogs, newsletters, video scripts, and campaign materials.
- Conceptualize content that aligns with company's positioning which is engineering-led, fact-driven, and globally competitive.
Design & Visual Storytelling
- Design creatives, infographics, newsletters, and simple videos for social and digital campaigns.
- Liaise with external designers or agencies when required, ensuring alignment with brand guidelines.
Performance Tracking, SEO & SEM
- Track content and campaign performance using analytics tools and generate insights for improvement.
- Implement SEO best practices for blogs, website pages, and digital content.
- Coordinate SEM campaigns in alignment with marketing objectives.
- Curate and share periodic reports and recommendations.
Video & Media Production
- Develop scripts, manage shoots, and edit internal video content (product explainers, behind-the-scenes, event coverage, etc.).
- Coordinate with vendors/agencies for specialized productions when needed.
Events & Expos
- Support marketing activities at domestic industry expos.
- Coordinate with vendors for booth setup, collaterals, and content.
Desired Skills & Qualifications
- 4 to 6 years of experience in content marketing, design, or brand communication (B2B/tech/start up preferred).
- Strong writing skills with the ability to simplify complex technical topics.
- Proven experience with SEO strategy and execution; working knowledge of SEM campaigns.
- Proficiency in design tools (Adobe Creative Suite, Canva, Figma, or similar).
- Hands-on experience with social media management, newsletters, blogs, and analytics tools.
- Basic video production skills (shooting, editing, scripting).
- Excellent organizational skills and ability to manage multiple projects.
- A creative thinker with a bias toward action and execution.
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