Brand and Project Management

16 hours ago

Delhi, Delhi, India Lenskart Full time ₹ 12,00,000 - ₹ 24,00,000 per year

Role & responsibilities

Brand & Experience Strategy

  • Define and evolve the in-store brand experience strategy across markets.
  • Develop frameworks for consumer journey mapping, zoning, and planogram design that reflect

brand hierarchy, product propositions, and price architecture.

  • Translate brand and marketing campaigns into meaningful in-store narratives that connect

emotionally with consumers.

  • Partner with brand and category teams to ensure every collection and product story is

represented with consistency and clarity across stores.

Creative & Project Management

  • Lead creative projects from brief to launch aligning strategy, design intent, direction,

timelines, and deliverables across stakeholders.

  • Build training decks, launch presentations, and visual briefs that communicate experience

strategy effectively to internal teams and store partners.

  • Manage project timelines, creative reviews, and stakeholder coordination, ensuring seamless

on-ground execution with VM and operations teams.

  • Ensure every rollout aligns with brand guardrails and upholds Lenskarts global retail tonality.

Cross-Functional Collaboration & Coordination

  • Work with Brand, Design, Category, Central Operations, and VM Execution teams for campaign

readiness and store experience consistency.

  • Collaborate on new store rollouts and format explorations, ensuring the retail journey aligns

with both business priorities and design direction.

  • Partner with Central Ops to monitor launch timelines, asset readiness, and training

dissemination.

Experience Evaluation & Insights

  • Analyze consumer behavior, dwell patterns, and navigation data to identify gaps and

opportunities in the customer journey.

  • Recommend enhancements to store flow, communication hierarchy, and zoning based on

insights and in-store observations.

  • Partner with internal research and insights teams to validate hypotheses and refine retail

experience strategies.

  • Ensure experience feedback loops are embedded into future store rollouts and design updates.

Preferred candidate profile

  • 57 years of relevant experience in brand experience, retail experience design, or creative

project management within consumer, lifestyle, retail or design-led industries.

  • Strong understanding of brand positioning, visual identity, and experiential design principles.
  • Excellent skills in creative briefing, presentation making, and cross-functional coordination.
  • Proven experience in offline brand execution or retail marketing with hands-on involvement

in store launches, visual merchandising, or experiential rollouts.

  • Exceptional project management, organization, and cross-functional collaboration skills.
  • A design-literate mindset — comfortable interpreting creative language, layouts, and brand

guidelines.

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