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Digital Marketing Specialist

2 weeks ago


Noida, Uttar Pradesh, India SUVIKSAN TECHNOLOGIES PRIVATE LIMITED Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Digital Marketing Specialist (SEO, SMO & Paid Campaign) | Noida | 2-4 Years

About Suviksan Technologies

Suviksan Technologies is a forward-thinking technology solutions provider specializing in Cybersecurity, AI/ML, IT Services, and Learning & Development. We empower individuals and organizations with cutting-edge training, innovative products, and industry-ready solutions.

Objective:

The role aims to enhance
organic visibility, brand awareness, and social media engagement
, driving direct course enrolments and establishing product authority in the market. The specialist will position the company's
website and social channels
as trusted, student-friendly platforms for
Cybersecurity learning
.

Key Outcomes Expected

  • Growth in organic website traffic from relevant cybersecurity keywords.
  • Consistent course sign-ups and student conversions from SEO & SMO efforts.
  • Top rankings for high-intent keywords (e.g., "cybersecurity courses online India").
  • Strong social media presence and student engagement across LinkedIn, Instagram, YouTube, etc.
  • Regularly published optimized content (blogs, landing pages, posts).
  • Backlink and domain authority growth through ethical off-page strategies.
  • Clear ROI reporting with actionable insights to improve performance.

Essential Skills / Competencies

  • 2–4 years of experience in SEO, SMO, or Digital Marketing.
  • SEO (On-page & Technical): keyword research, optimization, indexing, speed, schema, and mobile-friendliness.
  • Off-Page SEO: link-building strategy, guest posting, digital PR, directory/listing submissions, influencer/community engagement, competitor backlink analysis.
  • SMO: social media strategy, content calendar management, community growth, analytics.
  • Content & Communication: Excellent content writing and copywriting skills (English; Hindi is a plus).
  • Analytics: Google Analytics, Search Console, SEMrush/Ahrefs; ability to measure and act on insights.
  • Creative thinking, analytical skills, and attention to detail.
  • Ability to work independently and as part of a cross-functional team.

Preferred Skills

  • Experience in EdTech or promoting Learning & Development programs.
  • Video editing & Canva/Photoshop skills.
  • Knowledge of email marketing and marketing automation tools.
  • Understanding of Cybersecurity and IT product markets (advantageous).

What We Offer

  • Opportunity to work on innovative technology & training projects.
  • Flexibility & Freedom to explore and experience
  • 5 Days working. Saturday and Sunday are fixed off
  • Opportunity to work on innovative technology & training projects.
  • Competitive salary and performance-based incentives.
  • Social Security Benefits include EPF & Group Medical Insurance

Key Responsibilities

Search Engine Optimization (SEO)

  • Develop and execute effective SEO strategies to improve website ranking, organic traffic, and lead generation.
  • Perform keyword research, on-page optimization, technical SEO, and link-building activities.
  • Monitor SEO performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.
  • Create and optimize SEO-friendly content for blogs, landing pages, and product pages.
  • Stay updated on the latest SEO trends, Google algorithm updates, and competitor strategies.

Social Media Optimization (SMO)

  • Plan, create, and manage engaging content for social media platforms (LinkedIn, Facebook, Instagram, YouTube, X/Twitter, etc.) to promote L&D programs, products, and campaigns.
  • Optimize social media profiles and posts for maximum reach and engagement.
  • Develop creative campaigns for brand awareness, product launches, and training promotions.
  • Engage with followers, respond to queries, and build a strong online community.
  • Track social media metrics, analyze performance, and suggest improvements.
  • Monitor social trends and competitor activities in Cybersecurity to improve performance.

Ad Campaign Management & Promotion

  • Plan and execute integrated digital marketing campaigns for Learning & Development courses, products, and services.
  • Coordinate with the design and content team to develop creatives, videos, and promotional material.
  • Use paid ads (Google Ads, Facebook Ads, LinkedIn Ads) effectively to maximize ROI.
  • Monitor and report campaign performance with insights and recommendations.

To Apply:
Send your resume, portfolio, and examples of campaigns you've managed to

with the subject line:
Application – Digital Marketing Specialist