Digital Marketing Specialist

Digital Marketing Specialist (SEO, SMO & Paid Campaign) | Noida | 2-4 Years

About Suviksan Technologies

Suviksan Technologies is a forward-thinking technology solutions provider specializing in Cybersecurity, AI/ML, IT Services, and Learning & Development. We empower individuals and organizations with cutting-edge training, innovative products, and industry-ready solutions.

Objective:

The role aims to enhance
organic visibility, brand awareness, and social media engagement
, driving direct course enrolments and establishing product authority in the market. The specialist will position the company's
website and social channels
as trusted, student-friendly platforms for
Cybersecurity learning
.

Key Outcomes Expected

• Growth in organic website traffic from relevant cybersecurity keywords.
• Consistent course sign-ups and student conversions from SEO & SMO efforts.
• Top rankings for high-intent keywords (e.g., "cybersecurity courses online India").
• Strong social media presence and student engagement across LinkedIn, Instagram, YouTube, etc.
• Regularly published optimized content (blogs, landing pages, posts).
• Backlink and domain authority growth through ethical off-page strategies.
• Clear ROI reporting with actionable insights to improve performance.

Essential Skills / Competencies

• 2–4 years of experience in SEO, SMO, or Digital Marketing.
• SEO (On-page & Technical): keyword research, optimization, indexing, speed, schema, and mobile-friendliness.
• Off-Page SEO: link-building strategy, guest posting, digital PR, directory/listing submissions, influencer/community engagement, competitor backlink analysis.
• SMO: social media strategy, content calendar management, community growth, analytics.
• Content & Communication: Excellent content writing and copywriting skills (English; Hindi is a plus).
• Analytics: Google Analytics, Search Console, SEMrush/Ahrefs; ability to measure and act on insights.
• Creative thinking, analytical skills, and attention to detail.
• Ability to work independently and as part of a cross-functional team.

Preferred Skills

• Experience in EdTech or promoting Learning & Development programs.
• Video editing & Canva/Photoshop skills.
• Knowledge of email marketing and marketing automation tools.
• Understanding of Cybersecurity and IT product markets (advantageous).

What We Offer

• Opportunity to work on innovative technology & training projects.
• Flexibility & Freedom to explore and experience
• 5 Days working. Saturday and Sunday are fixed off
• Opportunity to work on innovative technology & training projects.
• Competitive salary and performance-based incentives.
• Social Security Benefits include EPF & Group Medical Insurance

Key Responsibilities

Search Engine Optimization (SEO)

• Develop and execute effective SEO strategies to improve website ranking, organic traffic, and lead generation.
• Perform keyword research, on-page optimization, technical SEO, and link-building activities.
• Monitor SEO performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.
• Create and optimize SEO-friendly content for blogs, landing pages, and product pages.
• Stay updated on the latest SEO trends, Google algorithm updates, and competitor strategies.

Social Media Optimization (SMO)

• Plan, create, and manage engaging content for social media platforms (LinkedIn, Facebook, Instagram, YouTube, X/Twitter, etc.) to promote L&D programs, products, and campaigns.
• Optimize social media profiles and posts for maximum reach and engagement.
• Develop creative campaigns for brand awareness, product launches, and training promotions.
• Engage with followers, respond to queries, and build a strong online community.
• Track social media metrics, analyze performance, and suggest improvements.
• Monitor social trends and competitor activities in Cybersecurity to improve performance.

Ad Campaign Management & Promotion

• Plan and execute integrated digital marketing campaigns for Learning & Development courses, products, and services.
• Coordinate with the design and content team to develop creatives, videos, and promotional material.
• Use paid ads (Google Ads, Facebook Ads, LinkedIn Ads) effectively to maximize ROI.
• Monitor and report campaign performance with insights and recommendations.

To Apply:
Send your resume, portfolio, and examples of campaigns you've managed to

with the subject line:
Application – Digital Marketing Specialist