Email Marketing Specialist

4 days ago

Amritsar, Punjab, India CueForGood Full time
Work With Us

With passion as its compass, CueForGood offers a platform with purpose. Our team of developers, designers, and online marketers reimagines eCommerce through creativity that outlasts each of us as individuals. We believe in coming to work with ideas that have whiffs of newness and a heart that feels like it is on a trip to La La Land.

While doing this, we build an environment that allows us to get away from the desks & get our creative juices flowing. If you're looking for a career that fuels your creativity in a company where you are more than just your job, CueForGood would love to hear from you.

We Care - Here's How

Thriving as a place for people and their ideas, we work towards elevating eCommerce businesses (both start-ups and established ones). As part of a close-knit team, we create opportunities that help each one of us flourish. But the best thing we do at CueForGood is care for our employees.

Remote-Friendly Work
Competitive Salary
Wholesome Lunch On-Site
Maternity/ Paternity Leave
Pet-Friendly Workspace
Games, Theme Parties, & More
Remote-Friendly Work
Competitive Salary
Wholesome Lunch On-Site
Maternity/ Paternity Leave
Pet-Friendly Workspace
Games, Theme Parties, & More
Remote-Friendly Work
Competitive Salary
Wholesome Lunch On-Site
Maternity/ Paternity Leave
Pet-Friendly Workspace
Games, Theme Parties, & More
Email Marketing Specialist

We're looking for a creative and data-driven eMail Marketing Specialist to join our marketing team. If you love crafting engaging emails, segmenting audiences, and optimizing campaigns for better performance, we'd love to meet you.

You'll play a key role in shaping, analyzing and implementing the email marketing strategies of our eCommerce clients- from campaign ideation and execution to tracking results and improving open and click-through rates.

What will you be doing?
  • Analyze data from various sources to identify patterns, segments, demographics that could be turned from newsletter subscribers to paying customers.
  • Plan, build, and execute email campaigns for product promotions, newsletters, and customer engagement.
  • Segment email lists based on customer behavior and demographics.
  • Monitor and analyze campaign performance - open rates, CTR, conversions, and provide insights.
  • Run A/B tests on subject lines, content to optimize performance.
  • Maintain and grow our clients' email subscriber list while ensuring data cleanliness and compliance with privacy regulations (GDPR, CAN-SPAM, etc.).
  • Collaborate with the content, design, and product teams to ensure brand consistency and impactful messaging.
  • Stay updated on industry trends and best practices to continuously improve strategy.
What skills and experience do you need?
  • 2+ years of hands-on experience in email marketing.
  • Familiarity with email marketing platforms (e.g., Mailchimp, Klaviyo, HubSpot, or similar).
  • Understanding of key metrics and tools like Google Analytics, UTM tracking, etc.
  • Good copywriting skills with a strong eye for detail and design.
  • Basic HTML knowledge is a plus.
  • Strong analytical and problem-solving skills.
  • Experience in e-commerce or B2C marketing.
  • Knowledge of customer lifecycle marketing and automation.
  • Experience with email personalization and dynamic content.

email us your cv

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