Sr. Social Media Specialist, GCC

About ETS:

ETS is a global education and talent solutions organization enabling lifelong learners worldwide to be future-ready. For more than 75 years, we've been advancing the science of measurement to build benchmarks for fair and valid skill assessment across cultures and borders. Our worldwide impact extends through our renowned assessments including TOEFL, TOEIC, GRE and Praxis tests, serving millions of learners in more than 200 countries and territories. Through strategic acquisitions, we've expanded our global capabilities: PSI strengthens our workforce assessment solutions, while Edusoft, Kira Talent, Pipplet, Vericant, and Wheebox enhance our educational technology and assessment platforms across critical markets worldwide.

Through ETS Research Institute and ETS Solutions, we're partnering with educational institutions, governments, and organizations globally to promote skill proficiency, empower upward mobility, and unlock opportunities for everyone, everywhere. With offices and partners across Asia, Europe, the Middle East, Africa, and the Americas, we deliver nearly 50 million tests annually. Join us in our journey of measuring progress to power human progress worldwide.

Social Media Specialist Global Contact Center (GCC)Amplifying ETSs voice across India and beyond

About ETS

At ETS, we advance the science of measurement to power human progress. Through trusted assessments like TOEFL, GRE, and TOEIC, we help learners and institutions unlock opportunity. Our mission is grounded in research, equity, and innovationand our people are at the heart of it.

The Role

Were looking for a creative and strategic Social Media Specialist to elevate ETSs brand presence in India, with a focus on supporting recruitment for our Global Contact Center (GCC). Youll lead the development of engaging content, manage campaigns, and build vibrant online communities that reflect ETSs values and culture.

This role bridges global strategy and local execution. Youll collaborate with teams in India and the U.S., ensuring our social media presence is consistent, culturally relevant, and aligned with our employer brand. Youll also support leadership visibility, talent outreach, and brand storytelling across platforms.

What Youll Do

Align regional content with ETSs global employer brand strategy

Own and manage the GCC India social media calendar

Create compelling video, graphic, and written content that showcases our people, culture, and impact

Partner with HR, recruitment, and operations teams to support hiring goals

Collaborate with the global creative team to ensure brand consistency and cultural relevance

Represent GCC leadership perspectives and amplify their voice on social platforms

Support executive participation in conferences and events across the region

Launch organic campaigns that boost brand awareness, support retention, and drive recruitment

Share content primarily on LinkedIn, with potential expansion to Instagram, Facebook, and local platforms

Monitor social channels, respond to feedback, and escalate issues when needed

Use Sprout Social to manage platforms and deliver monthly and quarterly performance reports

Join global collaboration calls to align on content, product launches, and internal communications

Coordinate with PR partners and ensure alignment across digital channels, including the global website

Be available during U.S. Eastern Time hours as needed for global coordination

Uphold ETSs ethical standards and comply with all applicable laws and regulations

Keyword: Canva or Adobe Creative Suite (e.g., Photoshop), paid social campaigns and analytics ,corporate communications or digital marketing strategy

Required Experience:

What You Bring

Strong storytelling skillswriting, video, graphics, editing, and content coordination

Proven experience managing LinkedIn and other corporate social platforms

Ability to manage multiple projects and stakeholders independently

Deep understanding of audience engagement and social media metrics

Excellent communication and collaboration skills across time zones and cultures

Experience in employer branding, recruitment marketing, or talent campaigns

Familiarity with Indias hiring landscape, especially in customer service/BPO sectors

Bonus Skills

Experience with Sprout Social, Hootsuite, or similar platforms

Proficiency in Canva or Adobe Creative Suite (e.g., Photoshop)

Knowledge of paid social campaigns and analytics

Background in corporate communications or digital marketing strategy

Education & Experience

Bachelors degree in marketing, Communications, Digital Media, or a related field

5+ years of experience in digital and social media marketing, ideally in a regional or global role

Why ETS

Were more than a testing organizationwere a mission-driven team committed to equity, innovation, and impact. At ETS, your work helps people reach their full potential. Join us to shape the future of learning and make a difference that matters.

ETS is mission driven and action oriented

• We are passionate about hiring innovative thinkers who believe in the promise of education and lifelong learning.
• We are energized by cultivating growth, innovation, and continuous transformation for the next generation of rising professionals as leaders. In support of this ETS offers multiple Business Resource Groups (BRG) for you to learn and advance your career growth
• As a not-for-profit organization we will encourage you to lean in to your passion for volunteering. At ETS you may qualify for up to an additional 8 hours of PTO for volunteer work on causes that are important to you

ETS is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, gender identity, or any other characteristic protected by law. We believe in creating a work environment where all individuals are treated with respect and dignity.

From: ETS GCC