Digital Marketing Manager

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Role Clarity | Digital Marketing Manager Department: Marketing Reporting To: Head Marketing
Role Definition: The Digital Marketing Manager is responsible for leading all performance-driven digital initiatives that drive customer acquisition, engagement, and D2C revenue growth across digital platforms. This role plays a key function in managing end-to-end digital campaigns, website traffic growth, SEO performance, and strategic execution aligned with organization's marketing roadmap. The position requires strong analytical capabilities, hands-on execution, and cross-functional collaboration.
Deliverables: ● Performance marketing execution across Google Ads, Meta, SEO, and related platforms ● Digital lead generation aligned with B2C and B2Ch customer journeys ● Achievement of D2C revenue through website and app booking funnels ● SEO strategy implementation and keyword ranking improvements ● Web traffic growth and bounce rate optimization ● Digital campaign calendar adherence and communication rollouts ● Strategic digital projects implementation and tracking ● Weekly campaign ROI and CPL reporting
Task and Activities: Performance Marketing & Lead Generation: ● PlPlan and execute high-impact campaigns on Google Search, Display, YouTube, Facebook, and Instagram to meet monthly zonal lead targets. ● Monitor CPL, CTR, CAC, and conversion rates, ensuring optimization against benchmarked KPIs. ● Lead weekly performance reviews with digital agencies and internal stakeholders for campaign refinement.
D2C Digital Revenue Growth: ● Improve online bookings through Website, Mobile App by optimizing CTAs, UX, and funnels. ● Collaborate with IT and Operations teams to reduce bounce rates, drop-offs, and booking delays. ● Align offers on packages, upselling campaigns aligned with seasonal and zonal business goals.
Website and SEO Performance: ● Improve website discoverability via on-page SEO, backlink strategies, structured content optimization, and keyword tracking. ● Coordinate with content, design, and development teams for organic traffic growth, lead magnet design and on-page and off-page optimization. ● Weekly review of bounce rate, session-to-booking ratios, and keyword rankings.
Strategic Digital Projects: ● Lead implementation of strategic tools like HRA integrations, WhatsApp automation, CRM workflow triggers, or chatbot integrations and new feature roll outs. ● Manage cross-functioactivationsnal (IT, Technical, etc.) coordination for digital projects. ● Maintain project tracking dashboards, close loop on reviews, and ensure on-time execution.
Digital Campaign & Communication Management: ● Execute digital campaigns aligned with the quarterly marketing calendar—seasonal promotions, CoE &, test-specific offers. ● Manage and optimize WhatsApp drip campaigns, automated SMS journeys, and CRM-based re-engagement campaigns. ● Weekly performance dashboards to track campaign reach, engagement, conversion and update the quarterly calendar status to Marketing Head.
Success Metrics: ● 100% achievement of monthly lead volume; ● CPL (Zone/ Channel wise) as per approved budget. ● 100% achievement of D2C revenue targets ● 100% achievement of organic traffic growth ● 100% achievement of top 10 rankings for 20+ priority keywords ● Bounce rate below X% and session-to-booking conversion above Y% ● 100% on-time completion of all assigned digital strategic projects ● 100% adherence to the quarterly campaign calendar in terms of timeliness, creative quality, and budget compliance
ASK _ Digital Marketing Manager Skills: ● Performance Marketing: Expertise in Google Ads (Search/Display/YouTube), Meta Ads Manager, remarketing strategies ● SEO & Web Optimization: Keyword planning, technical SEO, analytics tools, CRO tools ● Campaign Management: Calendar planning, Copy/ Creative coordination, CRM integrations, ROI measurement ● Analytics & Reporting: Proficiency in Studio, dashboard creation, and funnel tracking ● Automation & CRM: WhatsApp API, SMS workflows, email journeys, API-based triggers
Knowledge: ● Healthcare Marketing: Diagnostic category dynamics, preventive awareness trends, seasonal disease patterns ● Digital Channel Behavior: Zonal/ Regional nuances in digital consumption, platform-specific response patterns ● Customer Lifecycle: DBCL lead-to-conversion funnel, retargeting strategies, retention engagement via WhatsApp/SMS ● Tools & Platforms: Meta Business Suite, WhatsApp Business API, LeadSquared, Studio
Traits: ● Execution-Oriented: Pushes campaigns live on schedule; resolves blockers independently ● Analytical Thinker: Decodes campaign performance patterns; suggests data-backed improvements ● Calm Under Pressure: Operates steadily in high-pressure release cycles and campaign
Self Image: ● Brand Custodian – Sees self as the guardian of organization's brand identity and trust. ● Voice of the Customer – Believes in designing campaigns rooted in customer insight and relevance. ● Results-Oriented Marketer – Considers success as delivering measurable business outcomes through marketing.
Motive: ● Impact – Motivated by making a real difference in customer reach, health awareness, and customer engagement. ● Achievement – Driven to meet or exceed lead targets, revenue goals, and digital KPIs. ● Learning & Growth – Interested in staying ahead with trends in digital marketing, healthcare communication, and customer behavior.

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