Head of Marketing, India

2 days ago

Mumbai, Maharashtra, India Branch International Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Branch Overview

Branch is a leading AI-based lending fintech with 50M+ downloads across India and Africa. We use alternative data to reach millions of people that are largely excluded from the financial sector.Headquartered in Silicon Valley with operations in India, Nigeria and Kenya, Branch is a for-profit, socially conscious company built for scale and impact. Our mission-driven team—founded and led by the former CEO of —now spans 400+ employees globally. We're backed by investors such as Andreessen Horowitz, Visa, and the IFC.

Job Overview

As Head of Marketing, you will own the mandate for business growth. You work closely with various functional teams such as product & finance for the India business. You will also be a partner in shaping the company strategy and product roadmap.

Key Responsibilities:

  • Overall planning and execution of customer acquisition and retention
  • Collaborate with cross-functional teams to design and execute marketing initiatives
  • Develop and maintain public relations with key stakeholders
  • Handling Performance Marketing activities which include funnel optimizations, Google Search Ads/SEM, Ad Networks, Affiliate Partnerships, Ad Fraud Management, etc.
  • Organic user-acquisition via ASO (across stores) and SEO
  • Brand Marketing activities which include Brand Building, Digital Media Optimization, Content Marketing, Influencer Marketing, PR, etc.
  • Shape content & creatives to build & implement performance & brand campaigns
  • Handling Partnerships & Strategic Alliances of API-led integrations across lending marketplaces.

Requirements:

  • Bachelor's degree in marketing, business, or a related field.
  • Strong understanding of the fintech industry.
  • Hands-on experience of building new acquisition channels
  • 8-15 years of experience. Minimum 2 years in financial services. Fintech background is a big plus.
  • Excellent communication and interpersonal skills
  • Affinity for data, keenness to measure and track metrics
  • Extensive experience working with marketing tools such as AD platforms, CRMs, Campaign management platforms

Benefits of Joining

Be part of a mission-driven, fast-paced, and entrepreneurial environment that fosters innovation and impact.

  • Receive a competitive salary and equity package, reflecting your value and contributions.
  • Thrive in a collaborative and flat company culture that encourages open communication and idea-sharing
  • Enjoy the flexibility of a remote-first work setup, with opportunities for occasional in-person collaboration.
  • Benefit from fully-paid Health Insurance to support your well-being.
  • Work-life balance is not a myth. Take advantage of paid time off, including personal leave, bereavement leave, and sick leave.
  • Access fully paid parental leave, with 6 months of maternity leave and 3 months of paternity leave.
  • Leverage annual professional development budget to upskill and advance your career.
  • Participate in discretionary trips to our offices around the globe, supported by global travel medical insurance.
  • Enjoy team meals and social events, both virtual and in-person, to connect and bond with colleagues.

We're looking for more than just qualifications – if you're unsure that you meet the criteria but identify with our vision of providing equal opportunity to everyone to access financial services, please do not hesitate to apply

Branch International is an Equal Opportunity Employer. The company does not and will not discriminate in employment on any basis prohibited by applicable law.

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