Campaign & Social Media Executive
2 weeks ago
Job Title: Campaign & Social Media Executive
Experience Required: 2-2.5 Years
Location: Mumbai, Andheri
CTC Range: 4-5 LPA
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Role Overview
You will be responsible for daily communication needs across the full-funnel – covering midfunnel, database, and ad-hoc campaigns for instant loans, personal loans, and cross-sell products. The goal is to create contextual messaging that uplifts conversion and retention across formats like SMS, email, push, WhatsApp, and in-app.
You'll also manage the social media content calendar, research competitor posts, and plan captions creatively and strategically.
Key Responsibilities:
• Write & optimize messaging across SMS, push, WhatsApp, email & in-app content at scale.
• Create high-performing communication strategies tailored to funnel use-cases.
• Collaborate with design and performance teams to implement campaign content.
• Plan and maintain monthly social media calendars.
• Benchmark and research social media communication by fintech and D2C brands.
• Contribute to copy development for cross-sell and retention journeys.
• Conduct A/B testing and optimize copy across formats.
Must-Have Skills:
• Strong copywriting ability across short and mid-form content.
• Hands-on experience with multi-channel campaign messaging.
• Ability to adapt tone/language for different user segments and platforms.
• Awareness of digital product ecosystems and user journeys.
• Sharp eye for social media trends and engagement techniques.
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