Campaign & Social Media Executive

2 weeks ago


Mumbai, Maharashtra, India FatakPay Full time ₹ 40,00,000 - ₹ 50,00,000 per year

Job Title: Campaign & Social Media Executive

Experience Required: 2-2.5 Years

Location: Mumbai, Andheri

CTC Range: 4-5 LPA

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Role Overview

You will be responsible for daily communication needs across the full-funnel – covering midfunnel, database, and ad-hoc campaigns for instant loans, personal loans, and cross-sell products. The goal is to create contextual messaging that uplifts conversion and retention across formats like SMS, email, push, WhatsApp, and in-app.

You'll also manage the social media content calendar, research competitor posts, and plan captions creatively and strategically.

Key Responsibilities:


• Write & optimize messaging across SMS, push, WhatsApp, email & in-app content at scale.


• Create high-performing communication strategies tailored to funnel use-cases.


• Collaborate with design and performance teams to implement campaign content.


• Plan and maintain monthly social media calendars.


• Benchmark and research social media communication by fintech and D2C brands.


• Contribute to copy development for cross-sell and retention journeys.


• Conduct A/B testing and optimize copy across formats.

Must-Have Skills:


• Strong copywriting ability across short and mid-form content.


• Hands-on experience with multi-channel campaign messaging.


• Ability to adapt tone/language for different user segments and platforms.


• Awareness of digital product ecosystems and user journeys.


• Sharp eye for social media trends and engagement techniques.



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