Marketing Manager

2 weeks ago

Chennai, Tamil Nadu, India NJ Macson Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Role Overview

The Marketing Manager will be responsible for developing and executing strategic marketing initiatives to strengthen the brand presence of the franchise, drive ticket sales, attract sponsorships, and enhance fan engagement. The role demands a professional with strong expertise in sports marketing, digital engagement, and event promotion, with the ability to work in a high-performance, fast-paced environment.

Key Responsibilities

Strategic Marketing & Planning

Formulate and execute annual marketing plans aligned with business objectives.

Design and implement integrated campaigns for matches, player promotions, and fan engagement.

Conduct regular market research to monitor trends, competition, and consumer behavior.

Brand & Communications Management

Maintain and strengthen the franchise brand across digital, print, and broadcast platforms.

Lead public relations activities, media coordination, and corporate communications.

Oversee production of marketing collaterals, advertisements, and press releases.

Digital & Social Media Marketing

Manage official digital platforms including website, social media handles, and fan engagement apps.

Conceptualize and drive innovative digital campaigns to enhance online presence.

Monitor analytics and generate insights to optimize campaign performance.

Sponsorship & Partnerships

Support sponsorship acquisition strategies in collaboration with the sales team.

Ensure timely execution of sponsor activations and contractual deliverables.

Develop value-driven partnership opportunities to enhance sponsor ROI.

Fan Engagement & Event Marketing

Conceptualize and execute match-day promotions, contests, and fan experiences.

Drive community outreach programs to build local and regional fan loyalty.

Collaborate with operations and event teams for seamless execution of activations.

Budgeting & Reporting

Prepare and manage the marketing budget, ensuring optimal resource utilization.

Track KPIs and campaign ROI, and present monthly/quarterly reports to management.

Qualifications & Experience

Bachelor's/Master's degree in Marketing, Business Administration, Sports Management, or related field.

5–8 years of experience in marketing, preferably in the sports, entertainment, or media industry.

Demonstrated expertise in digital marketing, sponsorship management, and brand communication.

Strong leadership, communication, and project management skills.

Passion for sports with the ability to adapt to dynamic environments and tight timelines.

Key Competencies

Strategic Thinking & Innovation

Brand & Stakeholder Management

Digital Savviness & Analytical Skills

Leadership & Team Collaboration

Strong Communication & Negotiation Skills

What We Offer

Opportunity to work with a leading sports franchise with national and global visibility.

Exposure to marquee sporting events and partnership ecosystems.

Competitive compensation with performance-linked benefits.

  • A dynamic, energetic, and collaborative work culture.
  • Advanced Excel skills

  • Familiarity with Google Analytics and SEO principles.

  • Soft Skills:

  • Strong analytical and problem-solving abilities.
  • Excellent communication and organizational skills.
  • Detail-oriented and results-driven.

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