Salesforce Marketing Cloud Technical Lead

Preferred Certifications:

Salesforce Marketing cloud Email Specialist

Salesforce Marketing cloud Consultant

Salesforce Marketing cloud Administrator

Salesforce Marketing Cloud Developer

Salesforce Marketing Account Engagement Specialist

Key Roles and Responsibilities:

At least 5+ years of experience in designing and developing custom solutions in the Salesforce marketing space.

Leading a POD of marketing Cloud Developers and deliver as per the project timelines and expectations with high quality

Requirements Gathering, Technical Documentation, System Configurations, User Training, Data Analysis & Business process implantation/improvement.

Provide solutions and ideas on how the Salesforce modules that are listed above can be leveraged and can be used for the business need.

Collaborate with cross-functional teams including IT, Marketing, Data to gather and document requirements for new and existing Salesforce solutions.

Create and maintain technical documentation, including functional specifications and system diagrams.

Develop a deep understanding of the business processes and marketing strategies to help identify areas where Salesforce solutions can add value.

Provide user training and support to ensure end-users can effectively use Salesforce solutions.

Train marketing stakeholders on how to use the system and perform tasks such as creating campaigns, managing data, and analyzing results.

Provide ongoing support and assistance to marketing stakeholders as they learn and adopt the Salesforce Marketing Cloud

Translate business requirements into technical solutions that can be implemented using

Consult with the Solution Architect to ensure that the proposed solution aligns with the overall technical architecture and best practices.

Collaborate with the Solution Architect to provide technical guidance to stakeholders and ensure that the project meets technical standards and requirements.

Participate in meetings and discussions with business partners and marketing teams to provide updates on Salesforce projects and gather feedback.

Build strong relationships with business partners and marketing teams to foster collaboration and communication.

Provide recommendations to improve existing Salesforce solutions and implement new features and functionalities.

Developing and implementing best practices for data management, segmentation, and personalization.

Conducting demos, training sessions for the business and other team members to ensure they have the skills and knowledge needed to effectively use Salesforce Marketing Cloud.

Collaborating with the Salesforce Implementing group and drive the business & development decisions that are beneficial for Customer in the long run.

Designing and configuring complex marketing automation workflows, including email campaigns, lead nurturing programs, and customer journeys.

Collaborating with developers and other stakeholders to ensure seamless integration between Salesforce Marketing Cloud and other systems.

Analyzing and interpreting data to measure the effectiveness of marketing campaigns and make recommendations for optimization.

Competencies:

Strong understanding of Salesforce Marketing Cloud and its capabilities.

Excellent analytical and problem-solving skills.

Ability to work independently and manage multiple priorities.

Ability to lead a team of Salesforce developers and manage them effectively

Thought leadership and ownership

Strong written and verbal communication skills.

Attention to detail and accuracy.

Strong project management skills.

Knowledge of data analysis and reporting tools.

Ability to work well in a team environment.

Strong customer service orientation.

Ability to learn quickly and adapt to changing business needs.

Mandatory Key Skills

project management,data analysis,data reporting,Technical Documentation,System Configurations,User Training,marketing automation,Salesforce Marketing Cloud*