Product Marketing Manager – B2B SaaS
2 days ago
Job Title: Product Marketing Manager – B2B SaaS
Location: Gurugram
Experience Required: 4–7 Years
Work Mode: 5 Days Work From Office
Job Description
We are hiring a Product Marketing Manager for a B2B SaaS product company. This role will own product positioning, go-to-market strategy, and sales enablement for enterprise SaaS offerings. You will work closely with Product, Sales, and Marketing teams to drive successful launches and market adoption.
Key Responsibilities
- Own and execute go-to-market strategy for product launches and feature rollouts
- Define product positioning, messaging, and value propositions for target customer segments
- Conduct market research, customer insights, and competitive analysis
- Create sales enablement assets such as pitch decks, battlecards, use cases, and FAQs
- Partner with Product and Sales teams to align messaging across the buyer journey
- Track performance metrics and continuously optimize GTM initiatives
Mandatory Requirements
- 4–7 years of experience in Product Marketing / GTM roles
- Strong background in B2B SaaS (enterprise products)
- Hands-on experience with product launches, positioning, and messaging
- Experience working closely with Sales and Product teams
- Strong communication and stakeholder management skills
- MBA (Master of Business Administration) preferred
Job Type: Full-time
Pay: ₹2,500, ₹3,500,000.00 per year
Experience:
- B2B SAAS: 4 years (Required)
Work Location: In person
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