Digital Marketing Executive

2 weeks ago

Coimbatore, Tamil Nadu, India Park Global Hr Services Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Description:

SEO Strategy & Execution

  • Develop, implement, and manage on-page, off-page, and technical SEO strategies.
  • Conduct keyword research, competitor analysis, and backlink strategies to drive organic traffic.
  • Optimize website structure, landing pages, and content for search engines.
  • Monitor rankings, site performance, and SEO metrics using analytics tools.

Campaign Management

  • Plan, execute, and optimize multi-channel campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.).
  • Define campaign objectives, target audiences, and budgets for lead generation and brand awareness.
  • Track and analyze performance metrics (CTR, CPC, CPL, ROI) and provide actionable insights.
  • Collaborate with creative, content, and web teams for ad creatives and landing pages.

Content & Digital Strategy

  • Work closely with content creators to ensure SEO best practices in blogs, web pages and digital assets.
  • Manage A/B testing for ad copies, landing pages, and funnels to improve conversions.
  • Stay updated on industry trends, algorithm changes, and new digital marketing technologies.

Analytics & Reporting

  • Measure and report campaign performance against KPIs and ROI.
  • Use tools such as Google Analytics, Google Tag Manager, Search Console, SEMrush, Ahrefs, or similar.
  • Present insights, dashboards, and recommendations to management for decision

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