Media Buyer – Meta Ads

1 week ago

Chandigarh, Chandigarh, India ProLegion Full time ₹ 3,00,000 - ₹ 6,00,000 per year

Job Title: Media Buyer – Meta Ads (E-commerce)

Location:
Chandigarh

Experience:
Fresher to 1 Year

Employment Type:
Full-Time

Job Description

We are seeking a motivated and detail-oriented
Media Buyer – Meta Ads (E-commerce)
to join our digital marketing team. This role is ideal for candidates who are passionate about performance marketing, eager to learn, and excited to build a career in e-commerce advertising. You will be responsible for assisting in planning, executing, and optimizing paid campaigns on Meta platforms (Facebook & Instagram) to drive conversions and revenue for e-commerce brands.

Key Responsibilities

  • Assist in setting up, monitoring, and optimizing Meta Ads campaigns focused on e-commerce performance.
  • Conduct market and audience research to identify high-potential targeting opportunities.
  • Analyze campaign data to evaluate KPIs such as ROAS, CTR, CPC, CPM, and conversion rates.
  • Develop basic ad creatives or coordinate with design teams to improve campaign performance.
  • Support A/B testing for creatives, copy, and audiences.
  • Monitor daily budgets, pacing, and overall campaign delivery.
  • Prepare performance reports and share insights with the internal team.
  • Stay updated on Meta Ads policies, e-commerce trends, and best practices in digital advertising.
  • Collaborate with senior media buyers to execute growth strategies for multiple e-commerce brands.

Required Skills & Qualifications

  • Bachelor's degree in Marketing, Business, Communication, or a related field (preferred).
  • Basic understanding of Meta Ads Manager (Facebook Business Manager).
  • Interest in e-commerce marketing and paid digital advertising.
  • Strong analytical and numerical skills.
  • Ability to work with data, spreadsheets, and reporting dashboards.
  • Good communication and teamwork abilities.
  • Creative mindset with willingness to test and experiment.
  • Self-motivated, eager to learn, and able to adapt in a fast-paced environment.

Preferred Skills (Good to Have)

  • Basic knowledge of pixel setup, events, and tracking.
  • Familiarity with Shopify, WooCommerce, or other e-commerce platforms.
  • Exposure to Canva, Photoshop, or similar creative tools.
  • Understanding of funnels, retargeting, and audience segmentation.

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