Manager & Digital Strategy Lead – Luxury A-Frame Retreat

The Opportunity

Our luxury A-frame cabin and tree house retreat, nestled in the tranquil mountain valleys of Bhujiyaghat, Nainital, Uttarakhand, offers a highly personalized and elegant experience for explorers and luxury travelers. As a growing tourism startup in a competitive hill destination,
we need a highly motivated, hands-on manager to professionalize our operations and maximize year-round occupancy.
You will be the face of our brand, ensuring operational excellence while mastering our digital presence to combat seasonal fluctuations and market noise.

Core Responsibilities (Catering to Startup Challenges)

The successful candidate will be responsible for operations, revenue generation, and managing the unique challenges of a high-altitude retreat:

A. Digital Marketing & Lead Generation (Increasing Stays)

• Content Creation & Social Media:
  Post engaging reels
  and high-quality photo content across platforms (Instagram, Facebook, Whatsapp) to drive brand awareness and distinguish our unique architecture (A-frame, tree houses) in an oversaturated market.
• Website Maintenance & Direct Bookings:
  Maintain and optimize the homestay's professional website to facilitate
  direct bookings
  , reducing dependence on high OTA commissions.
• Revenue Management:
  Implement and manage
  seasonal and dynamic pricing strategies
  on all channels (OTAs/website) to successfully navigate and monetize peak periods while generating business during the off-season/monsoon months.
• OTA & Listing Management:
  Generate leads and manage listings on major platforms (Airbnb, , MakeMyTrip) to ensure high visibility, quick response times, and optimized pricing synchronization. Explore tie ups with travel agencies.

B. Premises Management & Operational Excellence

• Guest Experience:
  Ensure seamless booking, check-in, and personalized services, providing the
  warm hospitality
  and authentic local experience travelers seek in Uttarakhand, video documentation of the experience.
• Operations & SOPs:
  Maintain and implement rigorous
  Standard Operating Procedures (SOPs)
  for housekeeping, maintenance, and food safety (FSSAI compliance) to ensure consistent quality and reduce manual errors.
• Compliance & Safety:
  Oversee property maintenance, including safety infrastructure (fire/first aid), ensuring compliance with local laws and hill safety guidelines (e.g., slope stability in seismic-prone zones).
• Local Engagement:
  Promote
  Himachali/Kumaoni cuisine
  and regional culture to offer a truly authentic experience.

Required Skill Set and Experience

• Prior Experience:
  Minimum of 2 years of proven success in hospitality operations, boutique hotel/B&B management, or vacation rental marketing is
  highly beneficial
  .
• Digital Proficiency:
  Expert ability to manage social media.
• Problem-Solving & Agility:
  Demonstrated ability to manage remote teams, handle vendor/supplier reliability issues, and effectively respond to emergencies and maintenance needs common in hilly terrain.
• Culture & Communication:
  Excellent interpersonal skills, a genuine passion for hospitality, and a commitment to responsible tourism, waste management, and sustainable practices in a high-altitude environment.

Why Join Us?

This is more than a job; it's an opportunity to build a successful hospitality brand from the ground up, utilizing your creativity to define the future of high-end, authentic mountain tourism in Uttarakhand.

The Role as a Catalyst for Growth:
In a seasonal market, merely waiting for guests is like relying on the monsoon; inconsistent and risky. You as a manager will be the
irrigation system
for the business, ensuring that through digital marketing, continuous revenue management, and seamless operations, you maintain a healthy flow of bookings—even when the natural demand stream slows to a trickle.