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is a healthcare platform for health and beauty, which can be accessed for all health needs. We are trying to make healthcare a hassle-free experience for everyone to find nearest verified diagnosis labs, clinics, hospitals and doctor consultation etc...
Role Description
This is a part-time remotely role for a
Digital Marketing Specialist
.
We are looking for a data-driven and creative Digital Marketing Specialist to develop, execute, and optimize digital marketing campaigns that drive brand awareness, engagement, and conversions. The ideal candidate will have expertise in planning and executing campaigns across all digital and native platforms, social media, email marketing, PPC, SEO and content marketing, with a strong ability to analyze performance metrics and adjust strategies for maximum ROI. You will collaborate with cross-functional teams to ensure a cohesive and effective digital presence across all platforms. You will also work closely with the content teams to arrive at platform specific content to drive best ROI from the platform.
Key Responsibilities:
- SEO & Content Strategy: Improve organic search rankings through keyword research, on-page/off-page SEO, and content optimization.
- Campaign Management: Plan, execute, and optimize digital marketing campaigns across Google, Meta & native platforms (PPC), social media, email, WhatsApp, SEO and display advertising.
- Email, WhatsApp & SMS Marketing: Design and execute email campaigns (newsletters, drip campaigns, promotions) to nurture leads and retain customers.
- Analytics & Reporting: Track KPIs (traffic, CTR, conversions, ROAS) using tools like Google Analytics, Meta Ads Manager, and HubSpot; provide actionable insights.
- Marketing Automation: Utilize and incorporate tools to streamline campaigns and lead nurturing.
- Trend Awareness: Stay updated on digital marketing trends, algorithm changes, and emerging platforms to keep strategies fresh and effective.
- Grow followers and engagement across Instagram, Facebook, LinkedIn, X, and YouTube.
Qualifications
- Digital marketing skills required
- Strong Communication skills, both written and verbal
- Experience in developing and executing Content Strategy
- Excellent Writing skills for creating compelling and engaging content
- Proven ability to analyze social media metrics and adjust strategies accordingly
- Creative thinking and problem-solving abilities
- Prior experience in social media management roles is a plus
