Segment Marketing Manager

3 days ago

IN Bangalore Kar 3M Full time ₹ 12,00,000 - ₹ 36,00,000 per year
3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.

Job Description:

About Us: Join our dynamic Abrasive Systems division, where innovation meets industry-leading solutions. We are committed to delivering high-quality abrasive products that enhance productivity and performance across various sectors.

Position Overview: We are seeking a talented and driven Segment Marketer to lead our marketing efforts within the Industrial Trade Retail segment in India for Abrasive Systems Division. The ideal candidate will have a strong understanding of the abrasives market, excellent strategic thinking, and the ability to execute marketing plans that drive growth and brand awareness.

Key Responsibilities:

  • Market Analysis: Conduct thorough market research to identify trends, customer needs, and competitive landscape within the Industrial Trade Retail segment.
  • Strategy Development: Develop and implement marketing strategies that align with business objectives and drive growth in the segment.
  • Product Positioning: Collaborate with product management to ensure effective positioning and messaging of abrasive products.
  • Campaign Management: Plan, execute, and evaluate marketing campaigns across various channels, including digital, print, and events.
  • Sales Support: Work closely with the sales team to provide marketing tools and support that enhance customer engagement and drive sales.
  • Brand Development: Strengthen brand presence and awareness in the market through targeted marketing initiatives.
  • Performance Tracking: Monitor and analyze the performance of marketing activities, providing insights and recommendations for improvement.
  • Stakeholder Collaboration: Collaborate with cross-functional teams, including sales, product management, and customer service, to ensure cohesive marketing efforts.

Qualifications:

  • Bachelor's degree in Engineering/Marketing/Business Administration, or a related field. MBA preferred.
  • Minimum of 3 years of experience in marketing, preferably within the industrial or manufacturing sector.
  • Strong understanding of the abrasives market and industrial trade retail segment.
  • Proven track record of developing and executing successful marketing strategies.
  • Excellent communication and interpersonal skills.
  • Ability to work independently and as part of a team.
  • Proficiency in digital marketing tools and platforms.
  • Strong analytical skills and attention to detail.
Learn more about 3M's creative solutions to the world's problems at or on Instagram, Facebook, and LinkedIn @3M.

Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

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