Digital Marketing Specialist

We are seeking a dynamic, results-driven Digital Marketing Specialist to lead and execute digital marketing initiatives to drive brand awareness, lead generation, and revenue growth. This role is ideal for a creative and analytical marketer with a strong foundation in SEO, SEM, social media, and website management, particularly in the B2B space. The ideal candidate will also bring experience in content strategy, marketing automation, and cross-functional collaboration with international stakeholders.

What You Will Do
DIGITAL STRATEGY & CAMPAIGN MANAGEMENT

• Oversee and execute all digital marketing campaigns including SEO, SEM, display/retargeting, and social media.
• Develop and implement inbound marketing programs to generate sales-qualified leads and incremental revenue.
• Launch and optimize social media campaigns across platforms like LinkedIn and YouTube.

CONTENT DEVELOPMENT & OPTIMIZATION

• Create and manage marketing content including advertising, white papers, articles, emails, short-form content, social media posts, and presentation decks.
• Collaborate with content teams to optimize blogs, landing pages, and website content for SEO.
• Map content to the customer buying journey and support complex sales processes, targeting OEM design engineers.

WEBSITE & SEO MANAGEMENT

• Maintain and update website content using CMS platforms (e.g. Sitecore, AEM, Drupal).
• Conduct keyword research, technical audits, and implement SEO strategies to improve organic traffic and search engine performance.
• Ensure website UX, speed, and responsiveness are optimized.

ANALYTICS & REPORTING

• Monitor and report on campaign performance using tools like Google Analytics, Ahrefs, SEMrush, and Search Console.
• Deliver routine analytics and KPIs to senior management, including ROI calculations and competitive benchmarking.
• Collaborating on the analysis of competitor strategies to inform marketing decisions

STAKEHOLDER COLLABORATION

• Work closely with product managers, sales, engineering, and leadership teams to align marketing strategies.
• Support product positioning and messaging for both existing and new product launches.
• Assist with event marketing, including strategy, collateral, and promotions.

MARKETING AUTOMATION & DATABASE MANAGEMENT

• Oversee marketing automation initiatives to nurture leads and shape market perceptions.
• Manage database marketing efforts and ensure compliance with company marketing policies.
• Other duties as assigned.

We Are Looking For- Bachelor's degree in marketing or related field; or equivalent combination of education and experience.
- 3+ years of hands-on experience in digital marketing, preferably in a B2B environment.
- Strong knowledge of SEO, PPC, social media, and website management.
- Proficiency in tools like Google Analytics, AdWords, Bing Ads, and CMS platforms.
- Excellent written and verbal communication skills.
- Fluency in English required.
- Basic knowledge of HTML, eCommerce platforms (e.g. SAP Commerce), and graphic design tools (e.g. Adobe Photoshop, Illustrator) is a plus.
- Technical acumen in electrical or mechanical domains is preferred.
Ability to travel domestically and internationally- Ability to work in a collaborative and international team environment.
AMETEK, Inc. is a leading global provider of industrial technology solutions serving a diverse set of attractive niche markets with annual sales over $7.0 billion.

AMETEK is committed to making a safer, sustainable, and more productive world a reality. We use differentiated technology solutions to solve our customers' most complex challenges. We employ 21,000 colleagues, in 35 countries, that are grounded by our core values: Ethics and Integrity, Respect for the Individual, Inclusion, Teamwork, and Social Responsibility. AMETEK (NYSE:AME) is a component of the S&P 500. Visit for more information.