Media Buyer/Ads Expert
2 days ago
Role Purpose
Own paid traffic. Deliver predictable leads, revenue, and ROAS across Meta, Google, YouTube, TikTok, and LinkedIn.
Your performance is measured in CAC, CPL, ROAS, and contribution to pipeline growth.
Key Responsibilities
Campaign Strategy & Execution
- Plan, launch, and scale paid campaigns across Meta/Google/TikTok.
- Build audiences, funnels, and creative testing frameworks.
- Maintain campaign hygiene: budgets, bids, exclusions, placements, frequency, CTR, CPA.
Performance Optimization
- Daily analysis of KPIs, attribution, and funnel performance.
- Run structured A/B tests across creatives, landing pages, hooks, and formats.
- Improve ROAS and reduce CAC through aggressive iteration.
Creative Collaboration
- Work with designers/content team to brief high-performing ad creatives.
- Translate insights into angles, hooks, and winning formats (UGC, reels, static, carousels).
Tracking & Reporting
- Set up pixels, event tracking, UTM mapping, offline conversions.
- Weekly dashboards with CPL, ROAS, revenue impact, spend trends, and next steps.
Market & Competitor Insights
- Research audience shifts, competition patterns, and creative trends.
- Recommend new offers, funnel upgrades, and scaling opportunities.
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