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Regional Manager
2 weeks ago
Regional Manager – MBR (Trade) – West
Role Purpose:
Drive sales and achieve profitability targets for Titan Eyewear by managing distributor and dealer networks in the assigned region, ensuring high-quality service to trade partners and customers.
Key Responsibilities
Sales Planning & Execution
- Develop and implement trade sales strategies and annual business plans for the region.
- Set and monitor sales targets for distributors and dealers.
- Analyze market potential and identify opportunities for growth.
Business Performance Review
- Track financial performance against targets.
- Identify underperforming areas and implement corrective actions.
- Regularly review and report on trade channel performance.
Network Expansion
- Approve and oversee expansion into new markets and renovation of existing trade outlets.
- Evaluate ROI for new distributor/dealer appointments.
- Ensure execution of expansion plans as per targets.
Trade Marketing
- Develop and approve trade marketing plans and budgets.
- Support dealers/distributors with marketing activities, promotions, and visual merchandising.
- Monitor effectiveness of trade marketing initiatives.
Trade Operations
- Approve interventions to support dealers/distributors (e.g., stock realignment, local events).
- Ensure smooth rollout of trade schemes and incentives.
- Resolve customer complaints in coordination with relevant teams.
People Management
- Lead a team of 7–8 Sales Officers (SOs) in the region.
- Mentor and develop the trade sales team.
- Identify training needs and coordinate with HR for execution.
- Support recruitment and succession planning for key trade roles
Key Skills & Experience
- 8–10 years of relevant experience in trade/channel sales, including at least 4 years in territory management.
- Experience in leading a team, with 7–8 Sales Officers reporting directly.
- Strong business acumen, analytical ability, and stakeholder management.
- Customer-centric, results-driven, and effective at building relationships.