Digital Media Specialist

5 days ago

Gurgaon, Haryana, India Boston Scientific Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Your responsibilities will include: Responsible for the execution and reporting of digital paid media, targeting both HCP and patient audiences at divisional level, in alignment with digital marketing Ensure alignment and consistency across the BSC EMEA digital media ecosystem and vision in close collaboration with the Digital Media Senior Specialist Collaborate with digital marketing teams to design digital media campaigns aligned with business goals. Collaborate closely with internal stakeholders to successfully align media mix according to strategy and provide recommendations to optimize mix or selection of new medias. Support geographies to execute local digital media strategies and localization initiatives. University degree or equivalent, with at least 2 years' experience in a similar position, in a media agency or organization. Experience within a multinational organization is a plus Proven work experience in a digital marketing or digital media role Demonstratable experience managing campaigns on PPC platforms including but not limited to paid search, social media, programmatic and display. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate. Great knowledge of Google Ads, LinkedIn and Meta business managers. Familiarity with Google Analytics, experience working with tableau is a plus. Applied experience using measurement/analysis to regularly optimize Digital Media campaigns. Proven excellence in written and verbal communications. Excellent command of English - any additional language will be an asset. Great communication skills demonstrated experience presenting digital topics to non-digital audiences. Proven track record of exceptional performance, high productivity and the ability to meet deadlines. Customer focused. Ability to work cooperatively and proactively with staff inside and outside the team.

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