Product Analyst

What is Lokal :

Access & Empowerment for Bharat through AI and Local Language Internet

Lokal is India's largest regional content and services platform, built for the 500 million+ internet users from tier 2+ towns.

Founded by IIT alumni, Lokal started in 2018 to address the lack of relevant local content and now goes beyond content to solve real, everyday problems of Bharat. Growing as a house of apps, Lokal is evolving into an AI-driven discovery and access platform—connecting users in tier 2+ India with the experts, tools, and knowledge they've historically lacked access to:

• Lokal Matrimony – Location-based matchmaking apps focused on hyperlocal compatibility
• Lokal Jobs – Hyperlocal job discovery platform connecting blue- and grey-collar workers with nearby opportunities
• GyanTV – Skill-based learning in regional languages (stocks, photography, small business & more)
• Dostt – Make new friends through voice chats, games, and real, authentic conversations
• Eaze – A safe space to explore emotional well-being via community-driven support
• AstroLokal – Instant access to trusted astrologers through audio and chat
• And more – 10+ new apps in testing & exploration across agricultural advisory, legal advisory, financial guidance, and AI-powered personal assistants.

Job Responsibilities :

● Collaborate with Product Managers and cross-functional teams (Marketing, Tech, Design, User Research, Sales, Strategy, Business) to identify data-driven opportunities and solve key business problems.

● Set up and maintain automated dashboards and tracking sheets to monitor critical KPIs.

● Conduct in-depth analyses of KPI trends, identify anomalies, and perform root cause analyses (RCA) to provide actionable insights to stakeholders.

● Analyze, and interpret A/B tests to evaluate the impact of experiments on product and user behavior.

● Conduct cohort analysis and retention studies to drive strategies for improving user engagement and long-term retention.

● Develop monthly and quarterly projections for KPIs to assist in strategic planning and goal-setting.

● Write and test event analytics for frontend clickstream data, ensuring accuracy in staging and production environments.

● Set up feature-specific tracking for new releases, ensuring accurate measurement of feature adoption and providing actionable insights to guide the product team on next steps and improvements.

● Optimize product funnels (e.g. onboarding, payment) by identifying bottlenecks and proposing improvements.

● Handle ad-hoc data requests from various teams and provide timely, well-structured solutions.

● Continuously explore advanced analytics opportunities within product and business functions to enhance user experience and increase revenue.

Necessary -

● Must have 1 to 4 years of Experience in similar field.

● Proficiency in SQL: Ability to write complex queries using CTEs, Window Functions, Subqueries, and Advanced Joins.

● Problem-Solving Mindset: A structured approach to tackling business challenges with data-backed solutions.

● Understanding of Product Analytics: Familiarity with product metrics, user funnels, A/B testing methodologies and behavioral analysis.

● Zeal for Exploration: A willingness to dive deep into data and problems to uncover insights and solutions.

● Collaboration Skills: Ability to work effectively with cross-functional teams and communicate findings to both technical and non-technical stakeholders.

● Ability to Take End-to-End Ownership: From understanding business expectations to data exploration, insights discovery, communication, and driving solution implementation.

● Adaptability and Learning: Quick to learn and adapt to new tools, methods, and fast-paced environments.

Good to have :-

● Hands-on Experience with Clickstream Data & familiarity with analyzing user behavior and interactions.

● Hands-on Experience with Google Apps Script to automate repetitive tasks and create efficient workflows.

Why Join Us?

We're scaling fast with strong fundamentals, on a mission to empower millions through AI and access. At Lokal, you'll take ownership from day one, build for real impact, and help redefine the roadmap of how Bharat connects to opportunities, knowledge, and experts.