Digital Marketing Executive

4 days ago

Moti Nagar DelhiNCR, India Shimur Publications Full time ₹ 9,00,000 - ₹ 12,00,000 per year

We are a SHIMUR PUBLICATIONS, dedicated to advancing knowledge through the publication of high-quality academic journals. Our mission is to make scholarly research widely accessible and visible to researchers, practitioners, and the broader public. We are seeking a talented and motivated Digital Marketing Specialist to strengthen our online presence, improve journal visibility, and expand readership worldwide.

  • Key Responsibilities:Develop and implement digital marketing strategies to promote academic journals online.
  • Execute SEO strategies to increase organic search visibility, rankings, and traffic.
  • Manage and optimize Google Scholar, indexing, and metadata for journal visibility.
  • Run targeted campaigns across social media, Google Ads, and academic platforms.
  • Monitor and analyze web traffic, conversions, and engagement metrics.
  • Collaborate with editorial teams to plan content promotion (articles, issues, special editions).
  • Create and distribute email marketing campaigns to reach researchers and subscribers.
  • Stay up to date with digital marketing trends, SEO updates, and academic publishing standards.
  • Requirements:Proven experience in digital marketing and SEO (preferably in publishing, academia, or content-driven organizations).
  • Strong knowledge of SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs, etc.).
  • Familiarity with academic databases, indexing services, and scholarly communications is a plus.
  • Experience with social media marketing, email campaigns, and PPC advertising.
  • Excellent written and verbal communication skills.
  • Ability to work independently and meet deadlines.
  • Preferred Qualifications:Degree in Marketing, Communications, or related field.
  • Experience in academic publishing, research communication, or higher education marketing.
  • Understanding of open access publishing and digital scholarly platforms.
  • What We Offer:Opportunity to contribute to the growth and visibility of impactful research.
  • Flexible and collaborative work environment.
  • Professional development and learning opportunities.

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