Sr. PPC Executive
4 days ago
Department:
Internet Marketing
Job Title: PPC Team Lead
Technology Category:
PPC
Location: Mohali, Punjab
Experience Required: (3-4 Years of Experience)
Qualification:
Any Graduate
About Us – Deftsoft:
Deftsoft is a leading IT solutions provider based in Mohali, offering a wide range of services including web development, mobile app development, digital marketing, and custom software solutions. With over a decade of experience, Deftsoft has helped businesses of all sizes grow and succeed in the digital world. We believe in innovation, excellence, and nurturing talent, making us a great place for freshers and early-career professionals to learn and thrive.
Job Summary:
We are looking for an analytical, strategic, and result-oriented
PPC Team Lead
with
4-6
years of hands-on experience
in running and optimizing paid advertising campaigns. The ideal candidate will have in-depth expertise in
Google Ads
,
Meta Ads (Facebook/Instagram)
, and performance marketing, along with a proven ability to manage budgets and deliver measurable results.
Key Responsibilities:
- Lead the planning, execution, and optimization of multi-channel paid advertising campaigns (Google Ads, Meta Ads, LinkedIn, Bing, etc.).
- Define and drive PPC strategy in alignment with overall digital marketing goals.
- Supervise, mentor, and support a team of PPC executives and specialists, ensuring consistent performance and professional growth.
- Review and refine ad copy, creatives, and landing pages for maximum conversion impact.
- Generate detailed performance reports and insights using platforms like Google Analytics, Google Ads, Meta Ads Manager, etc.
- Collaborate with cross-functional teams including SEO, content, and design to align marketing efforts.
- Manage client communication, campaign presentations, and performance reviews as needed.
Requirements:
- Bachelor's degree in Marketing, Business, IT, or a related field.
- 3–4 years of proven experience in managing and optimizing PPC campaigns (Google Ads, Meta Ads, and more).
- Google Ads and Meta certifications are a plus.
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