Performance Marketing Manager

Position: Performance Marketing Manager

Location: Surat

Experience: 4–10 Years

Industry Preference: FMCG / Agriculture

Employment Type: Full-time

About the Role :-

We are seeking a Performance Marketing Manager with expertise in digital advertising, AI-driven campaign management, and lead generation. The ideal candidate will develop, execute, and optimize multi-channel marketing campaigns to drive measurable business growth in the FMCG and Agriculture sectors. This role demands a data-driven mindset, strong analytical ability, and proficiency with AI tools to enhance marketing performance, customer targeting, and ROI.

Key Responsibilities :-

1. Digital Marketing & AI Strategy

• Plan, develop, and execute data-driven digital marketing strategies across Google, Meta (Facebook/Instagram), YouTube, and LinkedIn.
• Integrate AI-powered tools (HubSpot AI, Jasper, ChatGPT, Midjourney) into campaign planning, automation, and optimization.
• Leverage predictive analytics and audience segmentation for improved ad targeting and personalization.
• Develop automation workflows to enhance marketing efficiency and reporting accuracy.

2. Lead Generation & Performance Optimization

• Design and manage lead generation campaigns focused on quality acquisition and conversion optimization.
• Continuously monitor and improve key metrics — CTR, CPC, CAC, ROAS, and LTV.
• Use AI-driven insights to identify the best-performing keywords, audiences, and creatives.
• Develop and execute retargeting and remarketing strategies to maximize conversions and brand recall.

3. Campaign Management & Execution

• Manage end-to-end performance campaigns across Google Ads, Meta Ads, and other paid media platforms.
• Optimize ad budgets and allocate spends effectively to achieve business KPIs.
• Create and A/B test campaign creatives, ad copies, and landing pages using AI design and content tools.
• Coordinate with creative, product, and sales teams to align campaign messaging with brand positioning.

4. Brand Positioning & AI Integration

• Build and strengthen brand presence across digital channels through AI-enhanced storytelling and creative automation.
• Implement AI-based personalization for customer engagement and brand retention.
• Ensure consistent and compelling brand messaging across campaigns and platforms.
• Collaborate with cross-functional teams to position the brand effectively in the FMCG/Agriculture space.

5. Collaboration, Analytics & Reporting

• Collaborate with sales and business teams to ensure alignment between marketing and revenue goals.
• Track, measure, and report on campaign performance using Google Analytics 4 (with AI insights), Hootsuite AI, Adobe Sensei, or similar platforms.
• Generate actionable insights to improve campaign effectiveness and budget efficiency.
• Present performance dashboards, ROI analysis, and strategic recommendations to senior management.

Candidate Requirements :-

• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
• 4–10 years of proven experience in performance marketing, lead generation, and campaign management.
• Strong hands-on expertise with:
• Google Ads, Meta Ads, and YouTube Campaigns
• SEO tools (Ahrefs, SEMrush, Ubersuggest, etc.)
• CRM systems (HubSpot, Zoho, Salesforce)
• AI-driven marketing tools (ChatGPT, Jasper, Midjourney, HubSpot AI)
• Familiarity with AI analytics and optimization tools (Google Analytics 4 with AI insights, Hootsuite AI, Adobe Sensei).
• Strong analytical and problem-solving skills with a results-oriented mindset.
• Ability to manage multiple campaigns, budgets, and platforms simultaneously.
• Excellent communication, presentation, and stakeholder management skills.
• Prior experience in FMCG / Agriculture marketing is highly preferred.

Key Attributes :-

• Data-driven decision-maker with a creative approach.
• Passionate about AI in marketing and automation.
• Strong attention to detail and accountability for results.
• Strategic thinker with hands-on execution ability.
• Proactive in identifying new trends and technologies in performance marketing.

Job Type: Full-time

Work Location: In person