
Opening in Leading MNC Bank as Business Analytics
1 day ago
Increased product penetration and x-sell ratio across retail
banking
Quantitative
Develop a Next Best Product/Action framework
using propensity models to maximize campaign
effectiveness
Study behavioral trends to enable real-time
marketing
Mine SME data for Trade Finance X-Sell
- Tackle Customer Attrition
Quantitative
Develop a proactive retention model to identify
attrition at early stage
Develop retention framework to increase
engagement of potential attritors
- Increase multi-channel Customer Engagement.
Quantitative
Develop an engagement index to measure level
of customer stickiness
Develop frameworks to increase engagement
across channels
- Personalization
Qualitative
Manage and enhance Customer Personas to
reflect changes in portfolio
Enable real-time marketing through real-time
insights
Develop algorithms to leverage its use on
Website, Online Banking and Mobile App
- Customer Lifetime Value
Qualitative
Manage and enhance Customer Lifetime Value
Drive Customer-Level view
Pricing Strategy
Job Type: Full-time
Pay: ₹100, ₹1,500,000.00 per month
Work Location: In person
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