B2B Content Writer

About The RoleLeanworx is seeking a talented and motivated B2B SaaS Content Writer to join our Bangalore team. This is a unique full-time opportunity to craft clear, insightful, and engaging content that positions Leanworx as a trusted leader in manufacturing technology and Industry 4.0 solutions. As a vital member of our creative and growth-driven marketing team, you will be responsible for developing compelling written content that speaks directly to industrial decision-makers, helping them understand the value and impact of Leanworx's innovative SaaS platform.Your core task will be producing approximately four detailed blog posts each month, focusing on key topics provided by our marketing and product teams. These blogs will dive deeply into manufacturing technologies, digital transformation trends, and practical applications of Industry 4.0, communicated in a simple, approachable manner suitable for a varied audience. In addition to blogs, you will create engaging LinkedIn posts and persuasive email content designed to attract prospects, nurture leads, and convert interest into action.This in-office role requires close collaboration with Leanworx's SEO specialist and cross-functional teams to ensure all content is optimized for search engines, reaching the right audience, and delivering measurable impact. Maintaining the Leanworx brand voice—professional, insightful, yet accessible—is essential to your writing.Key Responsibilitiesp]:pt-0 [&>p]:mb-2 [&>p]:my-0"> Write and publish four well-researched, accurate blog articles per month that cover a range of manufacturing technology and SaaS topics aligned with Leanworx's business goals.p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> Develop LinkedIn posts and email campaigns that captivate and engage industrial professionals, encouraging them to learn more about Leanworx and take actionable next steps.p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> Translate complex manufacturing and software concepts into clear, easy-to-understand language that resonates with non-technical stakeholders as well as industry experts.p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> Collaborate closely with the SEO team to integrate strategic keywords and content formats that boost online visibility and organic traffic.p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> Consistently uphold Leanworx's tone and style guidelines, ensuring brand alignment across all communications.p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> Manage deadlines effectively, producing high-quality content that supports continuous marketing momentum.Skills And Qualificationsp]:pt-0 [&>p]:mb-2 [&>p]:my-0"> Bachelor's degree in English, Journalism, Mass Communication, or related fields; an Honors degree is preferred.p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> 1 to 2 years of experience in content writing, preferably with a background in B2B SaaS, manufacturing, or technology sectors.p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> Strong writing, grammar, and communication skills with the ability to adapt technical information for broad audiences.p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> Familiarity with social media marketing, especially LinkedIn, and email marketing best practices.p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> Detail-oriented with a proactive approach to meeting deadlines and collaborating in a fast-paced environment.p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> Basic understanding of SEO principles and digital marketing tactics to create impactful content.Work Detailsp]:pt-0 [&>p]:mb-2 [&>p]:my-0"> Location: Bangalore, India.p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> Employment Type: Full-time, work from office.About LeanworxLeanworx is a pioneering SaaS company combining expertise in manufacturing, software, and electronics to deliver Industry 4.0 solutions for factories of all sizes. Our software platform enables manufacturers to monitor machine performance and productivity in real-time, empowering them with actionable insights that drive efficiency and growth. At Leanworx, we foster a culture of learning through experimentation, embracing mistakes as opportunities, and growing as a collaborative team. Your ideas will be valued, your contributions will make a difference, and your professional growth is integral to our shared success.Skills: storytelling,content writing,communication skills