Search Engine Optimization Specialist

Search Engine Optimization Specialist

Experience: 2-3 Years

Salary: 30-50K

Location: Delhi, India

Job Description:

We are looking for a highly experienced, proactive, and client-focused Search Engine Optimization Specialist with 2-3 years of hands-on experience to join our growing team. The ideal candidate will possess in-depth knowledge across all facets of SEO, including technical, on-page, off-page, and local SEO. You must have a strong understanding of how content is central to modern SEO success and an awareness of the impact and role of Artificial Intelligence (AI) platforms within the SEO ecosystem. You will be responsible for developing, implementing, and managing comprehensive SEO strategies for our clients, participating in new business development, and ensuring the successful execution and delivery of all SEO initiatives to drive client retention and growth.

Key Responsibilities:

Strategic SEO & Content Alignment:

• Develop and execute comprehensive, data-driven SEO strategies tailored to client goals, industry best practices, and the latest search engine algorithms.

• Conduct in-depth keyword research and analysis to identify high-value opportunities, with a keen eye on user intent and content relevance.

• Perform competitive analysis to identify gaps and opportunities in client and competitor strategies.

• Collaborate closely with content teams to develop robust content strategies that align with SEO objectives, guiding content creation, optimization, and promotion for maximum organic visibility and engagement.

• Stay abreast of significant Google algorithm updates, search engine trends, and the growing influence of AI in search and content generation.

Technical SEO:

• Conduct thorough technical SEO audits (crawlability, indexability, site speed, mobile-friendliness, schema markup, etc.) and provide actionable recommendations for improvement.

• Work closely with development teams to ensure SEO best practices are implemented during website design and development.

• Manage and optimize XML sitemaps, files, and canonical tags.

• Implement and monitor structured data markup.

On-Page SEO:

• Optimize website content, meta descriptions, title tags, header tags, and image alt text for target keywords.

• Perform content gap analysis and provide recommendations for new content creation.

• Optimize internal linking structures for improved crawlability and user experience.

Off-Page SEO & Link Building:

• Develop and execute effective, ethical link-building strategies to acquire high-quality backlinks.

• Identify and pursue outreach opportunities with relevant websites and influencers.

• Monitor backlink profiles and disavow harmful links.

Local SEO:

• Manage and optimize Google My Business profiles for local clients.

• Implement local citation building strategies.

• Monitor local search rankings and reviews.

Client Management & Business Development:

• Create detailed, compelling SEO proposals for new business opportunities, outlining strategic approaches and projected outcomes.

• Actively participate in client pitches, presenting SEO strategies and demonstrating expertise to prospective clients with confidence and clarity.

• Manage client relationships, ensuring high levels of satisfaction and proactively identifying opportunities for growth and upsell.

• Ensure all SEO deliverables for existing clients are meticulously tracked, completed on time, and meet or exceed agreed-upon objectives, playing a crucial role in client retention.

• Provide regular, data-driven insights and recommendations to clients and internal teams, effectively communicating complex SEO concepts and their business impact.

Performance Monitoring & Reporting:

• Monitor, analyze, and report on SEO performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.

• Provide actionable insights and adapt strategies based on performance data and market shifts.

• Experience with advanced SEO tools or platforms.

Required Skills & Qualifications:

• Bachelor's degree in Marketing, Communications, Information Technology, or a related field

• 2-3 years of demonstrable experience in a dedicated SEO role, with a strong preference for candidates with digital marketing agency experience.

• Proven track record of successfully improving organic search rankings and driving traffic for clients across various industries.

• Demonstrated experience in creating and presenting comprehensive SEO proposals to potential clients.

• Excellent client-facing communication and presentation skills, with the ability to articulate complex SEO strategies clearly and persuasively to both technical and non-technical audiences.

• Strong project management skills with the ability to track multiple deliverables and ensure timely completion for client satisfaction and retention.

In-depth expertise in all aspects of modern SEO, including:

• Technical SEO: Site audits, crawl budget optimization, rendering, core web vitals, schema markup, etc.

• On-Page SEO: Advanced keyword research, content optimization for search intent, user experience.

• Off-Page SEO: Ethical link building, digital PR strategies, reputation management.

• Local SEO: Google My Business optimization, local citation management.

• A strong understanding of the critical role of content in SEO, including content strategy, content auditing, and optimization for topical authority.

• Awareness and understanding of how AI platforms (e.g., for content generation, research, analysis) are impacting and can be leveraged within SEO strategies.

• Proficiency with leading SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, Surfer SEO, etc.

• Strong analytical skills with the ability to interpret complex data, identify trends, and translate them into actionable insights and strategic recommendations.

• Exceptional written and verbal communication skills.

• Ability to manage multiple projects simultaneously, prioritize effectively, and meet deadlines in a fast-paced agency environment.

• Self-motivated, highly proactive, detail-oriented, and committed to continuous learning in a rapidly evolving field.
  
  Bonus Points (Nice to Have):

• Google Analytics and Google Search Console certifications.

• Familiarity with various content management systems (CMS) like WordPress, Shopify, Magento, etc.

• Basic understanding of HTML, CSS, and JavaScript as they relate to SEO.