
Media Buyer
2 weeks ago
Key Responsibilities
- Plan, execute, and manage direct media buying campaigns as well as campaigns on ad networks.
- Negotiate rates, placements, and deals with publishers, networks, and traffic sources.
- Analyze campaign performance data and optimize for ROI, scale, and efficiency.
- Continuously test creatives, landing pages, and ad placements to improve conversion rates.
- Monitor industry trends, competitive strategies, and emerging media opportunities.
- Collaborate with marketing, content, and analytics teams to align campaigns with business goals.
- Prepare performance reports and provide actionable management insights.
Requirements
- Minimum 5 years of proven experience in media buying (direct buys and networks).
- Strong analytical skills with hands-on experience using campaign tracking and analytics tools.
- Excellent negotiation and communication skills.
- Solid understanding of direct response and performance marketing.
- Ability to work independently, manage budgets, and deliver on performance targets.
- SEO knowledge is a plus (understanding traffic quality, funnels, and organic growth impact).
- Experience in the financial publishing or fintech industry is a bonus but not required.
What We Offer
- Competitive compensation with performance-based incentives.
- Opportunity to work remotely with a global team.
- Fast-paced environment with growth and learning opportunities.
- Direct impact on the company's revenue growth.
Job Type: Full-time
Pay: ₹50, ₹100,000.00 per month
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