
Assistant Category Manager
2 weeks ago
Role & responsibilities:
Category Ownership & Strategy
Own and drive the complete P&L for the VMS category
Build long-term category roadmap based on consumer trends, whitespace analysis, and market shifts
Define GTM strategy, MRP/SP pricing matrix, and positioning for each launch
New Product Development (NPD)
Identify high-potential products backed by data, consumer insights, and scientific trends
Collaborate with R&D, Regulatory, and Sourcing teams to develop and commercialize new SKUs
Benchmark formulations, formats (tablets, gummies, powders, etc.), and delivery systems with global peers
Market Research & Consumer Insights
Conduct deep-dive market mapping: size, segments, price bands, consumer personas
Leverage internal data, third-party reports, Amazon/Baby Chakra/Flipkart analytics, and survey tools
Run consumer feedback loops pre- and post-launch to fine-tune offerings
Competitor & Pricing Benchmarking
Map direct and indirect competitors (Carbamide Forte, Himalaya, Wellbeing, GNC, Tata 1mg, etc.)
Continuously track pricing, discounting, content, ratings/reviews, and formulation USP
Identify gaps in portfolio vs. leading brands
Performance Analysis & Growth
Monitor category sales, contribution margins, and velocity across online & offline channels
Liaison with Growth & Marketing teams to plan performance campaigns, ROAS benchmarking, and SKU-wise contribution
Optimize product mix to maximize revenue and consumer lifetime value (LTV)
Cross-Functional Collaboration
Work closely with R&D, Operations, Quality, Legal/Regulatory, Brand & Creative, and Digital Marketing
Ensure alignment on timelines, documentation, and commercial readiness for launches
What we're looking for:
Strategic Thinking & Category Visioning
Product Lifecycle Management (from concept to shelf)
Data Analysis, Excel Modelling, Pricing Tools
Deep understanding of consumer behavior and wellness trends
Excellent communication and stakeholder management
Execution-oriented mindset with ability to multitask
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