Assistant Category Manager

7 days ago


Gurgaon, Haryana, India 1mg Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Role & responsibilities:

Category Ownership & Strategy

  • Own and drive the complete P&L for the VMS category

  • Build long-term category roadmap based on consumer trends, whitespace analysis, and market shifts

  • Define GTM strategy, MRP/SP pricing matrix, and positioning for each launch

New Product Development (NPD)

  • Identify high-potential products backed by data, consumer insights, and scientific trends

  • Collaborate with R&D, Regulatory, and Sourcing teams to develop and commercialize new SKUs

  • Benchmark formulations, formats (tablets, gummies, powders, etc.), and delivery systems with global peers

Market Research & Consumer Insights

  • Conduct deep-dive market mapping: size, segments, price bands, consumer personas

  • Leverage internal data, third-party reports, Amazon/Baby Chakra/Flipkart analytics, and survey tools

  • Run consumer feedback loops pre- and post-launch to fine-tune offerings

Competitor & Pricing Benchmarking

  • Map direct and indirect competitors (Carbamide Forte, Himalaya, Wellbeing, GNC, Tata 1mg, etc.)

  • Continuously track pricing, discounting, content, ratings/reviews, and formulation USP

  • Identify gaps in portfolio vs. leading brands

Performance Analysis & Growth

  • Monitor category sales, contribution margins, and velocity across online & offline channels

  • Liaison with Growth & Marketing teams to plan performance campaigns, ROAS benchmarking, and SKU-wise contribution

  • Optimize product mix to maximize revenue and consumer lifetime value (LTV)

Cross-Functional Collaboration

  • Work closely with R&D, Operations, Quality, Legal/Regulatory, Brand & Creative, and Digital Marketing

  • Ensure alignment on timelines, documentation, and commercial readiness for launches

What we're looking for:

Strategic Thinking & Category Visioning

  • Product Lifecycle Management (from concept to shelf)

  • Data Analysis, Excel Modelling, Pricing Tools

  • Deep understanding of consumer behavior and wellness trends

  • Excellent communication and stakeholder management

  • Execution-oriented mindset with ability to multitask


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