Manager Marketing and Communication

2 weeks ago

Delhi Gurugram NCR New Delhi, India Ablehunt Consulting Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Role: Manager/ Senior Manager Marketing and Communications

Exp 8-12 Years

Job Location: Delhi or Gurugram

Industry: Real Estate Developments

Role Objective: The Marketing Manager will be responsible for Creating, Implementing, and Managing Marketing Strategies to Drive Project and Product Branding, Promotions, Lead Generation and enhance the brand presence. The role involves planning and executing promotional events, digital campaigns, seasonal activities, and public relations initiatives in coordination with management.

Key Job Role and Responsibilities:

1. Marketing Strategy & Planning

  • Develop annual and quarterly marketing plans aligned with mall objectives.
  • Identify target audiences and create effective campaigns to attract them.
  • Manage marketing budgets, ensuring cost-effective execution.

2. Events & Promotions

  • Plan, organize, and execute mall-wide events, seasonal festivals, product launches, exhibitions, and promotional campaigns.
  • End to End Marketing & Communication Planning
  • Execution of all ATL Digital- BTL-Events mediums like print, OOH, Radio, Digital, Events processes
  • Agency Coordination for Campaign Ideations & Executions across platforms.
  • Collaterals Development in coordination with the agency and internal stakeholders

3. Digital Marketing & Branding

  • Oversee social media management, content creation, and online advertising.
  • High on energy with quick turnaround time for new product launch & campaigns
  • Increase Corporate Brand value of Group in the market
  • Leverage the Corporate Brand in-order to increase profitability of ongoing Projects / Investments
  • Ensure optimum selection of Media Mix for Effective brand related Publicity and Advertisement [ATL, BTL, Online / Digital Marketing ]

4. Public Relations & Media

  • Build relationships with local media, influencers, and bloggers.
  • Draft press releases and manage media coverage.
  • Handle public relations to maintain a positive image of the mall.

5. Market Research & Analysis

  • Conduct regular footfall analysis and customer feedback surveys.
  • Monitor competitor activities and industry trends.
  • Provide insights to improve marketing ROI and sales performance.

6. Stakeholder Coordination

  • Work closely with Sales, CRM, Operations Teams to ensure seamless campaign execution.
  • Design and implement Event & Promotion Campaigns.
  • Liaise with event partners, vendors, and agencies to ensure high-quality execution.

Qualifications & Skills Required:

  • Bachelors/Master's degree in Marketing, Business Administration, or related field.
  • 8+years of experience in marketing, preferably in Real Estate /Construction Domain.
  • Strong knowledge of ATL/BTL, Digital Marketing, Events, and Brand Management.
  • Excellent communication, negotiation, and interpersonal skills.
  • Ability to manage budgets and handle multiple projects simultaneously.
  • Creative thinker with a results-driven approach.

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