Manager - Marketing & Communications
22 hours ago
Key ResponsibilitiesAccount-Based Marketing (ABM) Strategy & Planning: Develop and implement comprehensive Account-Based Marketing strategies aligned with B2B sales objectives and company's annual plan & budget. Identify, research, and prioritize high-value target accounts in collaboration with B2B sales teams. Create detailed account profiles and buyer personas for key decision-makers within target organizations. Develop account-specific/industry specific marketing strategies and campaigns tailored to each target account's unique needs and challenges. Work closely with Business development team to align with account-specific marketing collateral, presentations, and proposal materials. Execute and optimize multi-channel ABM campaigns including email, digital advertising, events, and direct mail.Content Creation & Brand management: Create highly personalized, account-specific content including case studies, white papers, industry reports, and solution briefs. Develop compelling B2B marketing collateral tailored to different stages of the enterprise buying journey. Manage brand consistency across all B2B marketing channels and materials. Oversee development of thought leadership content positioning WILP as an industry expert in corporate education. Create content for multiple decision-makers within buying committees at target accounts. Manage B2B-focused social media & advertising strategies across LinkedIn, Twitter, and industry-specific platforms.Event Marketing & Thought Leadership: Coordinate participation in industry conferences, trade shows, and corporate education events. Organize account-specific events, webinars, and executive briefings for target accounts. Manage speaker opportunities and thought leadership initiatives for faculty and leadership team. Develop strategic partnerships with industry associations and corporate education networks.Qualification and Personal Profile MBA (preferred) with 5-10 years of experience in B2B marketing preferably with Account-Based Marketing (ABM) experience in education technology, enterprise software, professional services, or B2B technology companies. Experience in corporate education or working with enterprise clients preferred.Other Skill and Ability Requirements ABM Expertise: Deep understanding of B2B Account-Based Marketing principles, methodologies, and best practices. B2B Sales Collaboration: Proven experience working closely with B2B sales teams and understanding enterprise sales cycles. B2B Technology Proficiency: Experience with CRM platforms, and marketing automation tools. Content Marketing: Excellent skills in creating compelling B2B content that resonates with enterprise decision-makers. Communication Skills: Outstanding written and verbal communication skills for executive-level interactions and cross-functional collaboration. Industry Knowledge: Understanding of B2B buying processes, enterprise decision-making, and corporate education market trends. Digital Marketing: Understanding of B2B digital marketing channels, LinkedIn advertising, email marketing, and marketing automation. Candidates based out of Hyderabad are preferred.
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Marketing & Communications Manager
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