Social Media and Community Lead

6 days ago

Mumbai, Maharashtra, India Ketto Full time ₹ 8,00,000 - ₹ 12,00,000 per year
Job Description

Key Responsibilities:

  • Manage social media presence:Oversee all social media channels (Instagram, Facebook, Twitter, etc.), curating engaging content and growing our follower base.
  • Develop content strategies for engagement and virality:Create content that resonates with our target audience, leveraging strong hooks and trends to drive organic reach.
  • Foster and grow the community:Build and manage an active online community, engaging with users, responding to comments, and creating a supportive, positive space for members.
  • Create and manage content calendar:Develop a content calendar that aligns with marketing goals, special initiatives, and seasonal trends.
  • Collaborate with marketing and brand teams:Ensure social media and community efforts align with the ventures overarching brand strategy and messaging.
  • Be the face for expert and user interviews:Represent the venture on videohosting interviews, creating reels, and participating in community stories. Be comfortable in front of the camera and able to bring energy and authenticity.
  • Measure and report on success:Track social media and community metrics to measure the effectiveness of campaigns and improve engagement strategies.

Qualifications:

  • Proven experience managing social media profiles for a company, ideally in health, wellness, or related industries.
  • Experience building and managing online communities, with a strong understanding of how to engage users and foster relationships.
  • A good eye for content that captures attention and drives engagement, with a focus on virality.
  • Strong copywriting and content creation skills.
  • Ability to thrive in a fast-paced, startup environment, with a creative and proactive mindset.

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