Merchandise Manager
2 days ago
Job Title: Manager – Merchandising
Department:
Marketing / Trade Marketing
Location:
[Kolkata]
Reporting To:
National Sales Head / Trade Marketing Head
Key Brands Handled:
- Duracell Batteries
- Disano (FMCG – Food & Oils)
- Karein Diapers (Baby & Adult Care Segment)
Job Purpose:
To develop and execute merchandising and visibility strategies for assigned brands across general trade channels to ensure optimal brand presence, visibility, and consumer engagement at the point of sale.
Key Responsibilities:
1. Merchandising Strategy & Execution
- Plan and implement annual and monthly merchandising calendars for all three brands.
- Ensure effective planogram implementation, shelf space management, and visibility norms.
- Coordinate with sales and marketing teams to drive in-store brand communication and promotions.
- Design and deploy POSM (Point of Sale Materials) as per brand guidelines.
2. Channel & Store Management
- Monitor merchandising execution across General Trade (GT) channel.
- Manage third-party merchandising agencies and promoters to ensure compliance and productivity.
- Develop visibility plans customized for each channel.
- Ensure proper placement and replenishment of display units.
3. Brand Visibility & Promotion
- Conceptualize and execute consumer activation programs and trade promotions.
- Track competition visibility, schemes, and merchandising trends.
- Coordinate with the marketing team for thematic branding and seasonal campaigns.
4. Data Management & Analysis
- Track and analyze merchandising KPIs – visibility ROI, outlet coverage, share of shelf, and display compliance.
- Prepare MIS reports for management review.
- Utilize market intelligence to improve merchandising effectiveness.
5. Team & Vendor Management
- Manage a team of merchandisers, supervisors, and promoters.
- Handle vendor selection, negotiations, and performance evaluations.
- Train and motivate field merchandising staff for effective in-store execution.
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