Digital Marketing Specialist

3 days ago

Bengaluru, Karnataka, India Deccan Lenz Full time ₹ 3,60,000 - ₹ 6,00,000 per year

Job Title: Digital Marketing Specialist

Location: Indira Nagar,Bangalore

Employment Type: Full-time

Role Overview:

We are looking for a dynamic and results-driven Digital Marketing Executive to join our team. The ideal candidate should have strong hands-on experience in Meta (Facebook & Instagram) advertising and Search Engine Optimization (SEO). You will be responsible for driving online visibility, engagement, and leads through performance-driven campaigns and effective SEO strategies.

Key Responsibilities:

  • Plan, create, and manage Meta ad campaigns (Facebook & Instagram) to achieve business objectives.
  • Monitor and optimize ad performance to maximize ROI.
  • Conduct keyword research and implement on-page & off-page SEO strategies.
  • Improve website ranking and organic traffic through SEO best practices.
  • Analyze performance metrics and prepare regular reports.
  • Stay updated with the latest trends, tools, and algorithm changes in digital marketing.
  • Collaborate with content and design teams to align campaigns with brand objectives.

Requirements:

  • Proven experience in Meta advertising (Facebook/Instagram Ads).
  • Strong knowledge of SEO strategies, tools, and analytics.
  • Familiarity with Google Analytics, Google Search Console, and other SEO tools.
  • Good understanding of audience targeting, remarketing, and conversion tracking.
  • Excellent analytical and problem-solving skills.
  • Ability to work independently as well as in a team.

Preferred Qualifications:

  • 1–3 years of experience in Digital Marketing.
  • Certification in Meta Ads or SEO (preferred but not mandatory).
  • Experience with other digital platforms (Google Ads, LinkedIn Ads) will be an added advantage.

Job Type: Full-time

Pay: ₹20, ₹30,000.00 per month

Work Location: In person

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