Email Marketing
6 days ago
Location:
Hyderabad (On-site/Hybrid)
Type:
Full-time
Salary: INR 3,60,000 + 1,20,000 (Bonus)
We're hiring an
Email Marketing & Automation Specialist
to build and scale a high-performing, multi-channel outbound engine. If you live and breathe segmentation, deliverability, and clean automation—from email to LinkedIn to WhatsApp—you'll love this role.
What you'll do
- Own the
end-to-end email setup
: domain authentication (SPF/DKIM/DMARC), tracking, warm-up, IP/domain reputation, and sending infrastructure (Amazon SES, Mailchimp, Instantly). - Build
audience segmentation
by account, persona, intent, lifecycle stage, and behavior. - Orchestrate
multi-channel sequences
across email, LinkedIn automation, WhatsApp (Business), and iMessage—without hurting deliverability or compliance. - Use
for data enrichment and personalization at scale; use
Apollo
for prospecting, list building, and contact hygiene. - Design & ship
A/B tests
(subject, copy, CTA, timing/cadence), and iterate from results. - Improve
deliverability
continuously: list hygiene, bounce/spam monitoring, seed tests, content & link audits, and cadence tuning. - Partner with Sales/BDR to align offers, SLAs, and lead handoff; track down-funnel impact (meetings, pipeline, revenue).
- Report clear KPIs and insights; recommend experiments and optimizations weekly.
Must-have skills
- Hands-on with
Amazon SES, Mailchimp, Instantly
,
,
Apollo
. - Deep understanding of
marketing segmentation
(firmographic, technographic, intent, persona) and
send timing/cadence
strategy. - Proven
deliverability
chops (warm-up, spam trap avoidance, authentication, reputation management). - Strong copy instincts + structured testing mindset.
- Excellent spoken communication
—client-facing calls, internal briefs, and crisp status updates. - Comfortable with
LinkedIn automation
(prospecting & follow-ups) and
WhatsApp/iMessage
workflows (compliant, opt-in, template-based where applicable). - Working knowledge of
CAN-SPAM/GDPR
best practices. - HTML for email templates and landing page tweaks.
How we measure success
- Inbox placement & sender reputation (spam rate, domain/IP health).
- List health (validity, growth, engagement).
- Sequence performance (open/reply rates, positive replies, meetings).
- Pipeline impact (opportunities and revenue influenced).
Perks
- High ownership, fast feedback loops, and real impact on growth.
- Smart, supportive team; lots of room to experiment.
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