Digital Marketing Manager_Tanvi_Crossple Digital @6.5 Y_Jaipur

3 days ago

Jaipur, Rajasthan, India Coders Brain Technology Full time ₹ 12,00,000 - ₹ 24,00,000 per year
Job Description- Job Responsibilities: ● Plan and execute all digital marketing, including SEM, marketing database, email, social media and display advertising campaigns ● Design, build and maintain our social media presence ● Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) ● Use Google analytics for goal set up for visitor analysis, social media tracking, ad words tracking ● Identify trends and insights, and optimize spend and performance based on the insights ● Brainstorm new and creative growth strategies ● Plan, execute, and measure experiments and conversion tests ● Collaborate with internal teams to create landing pages and optimize user experience ● Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points ● Instrument conversion points and optimize user funnels ● Collaborate with internal BU Heads ● Evaluate emerging technologies. ● Provide thought leadership and perspective for adoption where appropriate ● A clear and thorough understanding of Performance Marketing. ● Identify the ideal customer acquisition journey through market segmentation and experimentation. ● Create clear positioning statements and compelling messaging that communicates our value proposition to the market. ● Identify ways to optimize segmented customer journeys across various fronts of Performance Marketing such as SEO/SEM/SMM etc. ● Strong data crunching & analytics understanding in order to make data-driven decisions and work closely with product & marketing teams. ● Measure and track the growth & progress against the various KPI Metrics. ● Work with the marketing team to develop and deliver maximum growth against the various objectives. ● A sound knowledge on the various search tools, website optimization techniques, digital advertisements, data-crunching & analytics, in order to drive the results.
Candidate Attributes: ● A minimum of 4 years of experience in a digital marketing or advertising position. ● In-depth knowledge of various social media platforms, best practices, and website analytics. ● Graduate/Post graduate degree in marketing or a related field ● Proven working experience in digital marketing ● Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns ● Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate ● Experience in optimizing landing pages and user funnels ● Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) ● Experience in setting up and optimizing Google Adwords campaigns ● Working knowledge of HTML, CSS, and JavaScript development and constraints ● Strong analytical skills and data-driven thinking ● Up-to-date with the latest trends and best practices in online marketing and measurement Tech Skills Required: ● Google AdWords, SEO/SMO, PPC, Facebook, Facebook Ads Manager ,Business Analysis, Business Profitability, Microsoft Excel, Digital Strategy,

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