Food Technology Sales Professional

Company Description

Digitos Technology specializes in providing cutting-edge digital signage solutions displayed on large monitors and digital screens. These electronic displays are used for outdoor advertising, wayfinding kiosks, wall signs, electronic menu boards, and media signage. Frequently placed in public areas such as malls, airports, hospitals, and restaurants, digital signage conveys vital information and advertisements efficiently. The company is dedicated to incorporating the latest technologies to offer advanced and innovative solutions.

Food Technology Sales Professional Targeting IT Heads (QSR / Café / Retail & Foodservice)

Professional Background

A strong candidate should have
8–12 years
of total experience with a blend of:

• Food & Beverage Sector Experience
• Prior roles in
  QSR, café, hospitality, or packaged food sales
  (e.g., working across brands such as Haldiram's, Wow Momo, Domino's, Subway, Rebel Foods, Barista, Bikanervala, or KFC franchisee groups).
• Knowledge of
  menu engineering, food operations, cold chain, and supply logistics
  to converse credibly with operations teams.
• Understanding of
  restaurant technology workflows
  — POS, ERP integration, digital ordering, self‑service kiosks, last‑mile delivery tech, inventory automation, and CRM analytics.
• Enterprise Technology / SaaS Sales
• Experience selling digital platforms
  (POS systems, order management software, AI analytics tools, ERP solutions, CRM or loyalty systems, IoT devices for kitchen automation).
• Previous roles with tech vendors or integrators serving the food retail sector — companies like Oracle Micros, Toast, Lightspeed, Petpooja, GoFrugal, Square, and UrbanPiper.
• Food Service Distribution or Equipment Sales
• Exposure to hardware manufacturers (kiosks, digital menu boards, thermal printers, or display systems).
• Understanding of installation cycles, support contracts, and procurement criteria within F&B enterprises.

Target Client Network / Contacts

The professional should already maintain or have easy access to contacts within Delhi NCR's organized food and beverage space—particularly:

• Quick Service Restaurant Chains:
• McDonald's (Connaught Plaza Restaurants), Domino's (Jubilant FoodWorks), KFC / Pizza Hut (Devyani International), Burger King, Wow Momo / Wow China, Rebel Foods.
• Home‑grown Brands:
• Haldiram's Group, Bikanervala, Nando's India, Biggies Burger, The Burger Club, Chaayos, Chai Point, Blue Tokai, Slay Coffee, Biryani Blues, Biryani by Kilo.
• Café and Dessert Franchises:
• Barista, Café Coffee Day, Theobroma, Keventers, Drunken Monkey, Frozen Bottle, Naturals, Smoor.
• Large Food Retail Groups / Catering Clients:
• DLF Hospitality, ITC Hotels F&B division, Radisson Restaurants Chain, PVR Cinemas F&B, Leisure Retail brands (Food Court operators like Sapphire Foods).
• System Integration & Technology Stakeholders:
• Regional IT Heads, CIOs, Procurement Leads, and Franchise Technology Managers in QSR and retail corporates.He or she should also possess
  secondary networks
  across:
• Aggregator Platforms:
  Zomato, Swiggy, ONDC vendors.
• Payment and Fintech Partners:
  Razorpay, Paytm, Pine Labs, PhonePe Business.
• Kiosk and Hardware Integrator Channels:
  OEM vendors for POS / touch interface solutions (Elo Touch, Posiflex, TVS Electronics).

4.
Core Competencies

• Ability to communicate both food operations and tech benefits — bridging IT and business teams.
• Deep market understanding of Delhi NCR F&B ecosystem and procurement processes.
• C‑suite relationship management (IT Heads, COOs, Procurement Heads).
• Strong negotiation and consultative selling skills (ROI and efficiency value pitch).
• Comfort with technical proof of concept talks and coordinating solution demonstrations.
• t.

5.
Personality & Approach

An
ideal candidate
mirrors the outline described on
SalesAgents UK
for Gourmet Food sales success:

• Passionate about food quality and tech innovation.
• Network‑driven, consultative, resilient,
  and motivated by targets and autonomy.
• Adept at creating rapport with chefs, operations heads, and IT teams alike.
• Curiosity to understand menus, delivery ecosystems, and digital ordering behaviour—so pitching technology feels tailored to each brand's reality.

In Summary

The
ideal background
for this role blends:

• Food industry roots (in QSR operations or foodservice equipment).
• Enterprise software / SaaS sales proficiency.

A well‑curated network of IT heads and operations leaders within Delhi NCR's organized QSR and café sector.Proven ability to translate restaurant operational needs into digital ROI solutions.